AI Visibility
Sep 12, 2025
How Purina Made Shelter Dogs Sell
Purina's "Dear Future Dog" paired emotional storytelling with digital activation to drive measurable shelter-adoption lift. The mechanics of how the campaign worked.
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EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
PR, AI & Communications News
Sep 11, 2025
Franchise PR in the AI Communications Era
Franchise PR runs on five disciplines — storytelling, community engagement, transparency, media relationships, crisis management — and one new layer: AI engine retrieval. The pillar for the EPR Franchise cluster, with the full satellite index.
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Technology
Sep 10, 2025
Human-Centric Tech: How Workhuman and Kaatch Made Empathy Their Superpower
Learn how Workhuman and Kaatch revolutionized HR tech PR in Europe by prioritizing empathy over automation and building trust through human-centered storytelling.
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Insights & Strategy
Sep 8, 2025
Reality Invaded — How “I Love Bees” Revolutionized Game PR with Viral, Immersive Storytelling
Halo 2's "I Love Bees" ARG showed game PR how payphone mysteries, distributed community puzzles, and immersive viral storytelling work together. The campaign that became the template.
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PR Firms & Communications Agencies
Sep 8, 2025
Beauty PR Capitals 2026: NYC, LA, London, Paris, Milan, Seoul
The six cities where beauty PR is actually decided — New York, Los Angeles, London, Paris, Milan, Seoul. The city-by-city view, satellite to EPR's canonical Best Beauty PR Agencies directory.
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Beauty
Sep 7, 2025
When Beauty PR Fails Men’s Brands: Lessons in Missteps and Missed Opportunities
Men's grooming has emerged as one of beauty's fastest-growing categories, with double-digit annual growth. Many men's beauty brands still misfire on PR — six common mistakes (stereotyping masculinity, over-masculinizing messaging, ignoring the emotional dimension, neglecting inclusivity, failing to educate, ignoring digital nuances) and six prescriptive moves to get it right.
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Insights & Strategy
Sep 5, 2025
How AI Is Changing Public Relations
AI is reshaping PR across media monitoring, content creation, and crisis management. The capabilities, the limits, and the operational reset PR teams need to make.
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Cannabis
Sep 4, 2025
Rooted in Reality: How Smart Cannabis Brands Are Winning with Marketing That Respects Culture, Compliance, and Community
In most consumer industries, marketing is about amplification. In cannabis, it's about reputation, regulation, and real human connection. Despite — or because of — billboard battles, disappearing Instagram accounts, and federal restrictions, a new wave of cannabis companies has built some of the most innovative brand-loyal marketing ecosystems in the world. Community Gardens, Rose, Miss Grass, dosist, Cann, Sundae School, and what they teach.
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Beauty
Sep 3, 2025
The K-Beauty Playbook: How Smart PR Turned South Korean Skincare into a Global Powerhouse
When K-Beauty first hit Western shelves in the early 2010s it was dismissed as a niche fad. A decade later it is a multi-billion-dollar global industry. Behind the rise isn't just clever formulation — it is strategic, culturally aware, digitally native PR. Glow Recipe, Laneige, Dr. Jart+ as the canonical case studies.
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Cannabis
Sep 1, 2025
Dosist: Wellness, Not Weed
Dosist's 2.5mg metered dose vape, clinical-white packaging, and Sleep/Calm/Bliss naming pulled cannabis into Well+Good and Goop. Wellness, not weed.
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