Pineapple Public Relations: Travel PR Firm

By EPR Editorial Team

Edited on Jun 23, 2026.

Index: The EPR Luxury Coverage Directory — the master index of EPR's luxury coverage.

Related: Hospitality PR pillar · The Brandman Agency

Pineapple Public Relations is a boutique travel and hospitality PR firm headquartered in Chamblee, Georgia. The agency specializes in destination marketing organizations, hotels, resorts, restaurants, and attractions across the Southeast U.S. tourism corridor — a regional concentration that the larger New York and Los Angeles travel-PR shops do not serve at the same density.

Background and Positioning

Founded more than two decades ago, Pineapple PR operates as an 11-person team with sustained relationships across Southeast U.S. tourism, hospitality, and lifestyle brands. The pineapple — a colonial-era symbol of hospitality, friendship, and welcome — anchors the agency's brand identity and the boutique-firm positioning the team has built across the regional market.

The agency's portfolio reflects the regional-concentration model. Pineapple PR generated national accolades for Dahlonega-Lumpkin County, Georgia as "America's best small town," with the campaign producing audience reach valued in excess of $150 million — the kind of category-defining destination-marketing outcome that compounds for both the destination and the agency's reputation in the regional market.

Service Architecture

Pineapple PR's service stack covers public relations (strategic communications, media relations, group and individual media familiarization trips, crisis management), digital and content (influencer marketing, integrated campaign management, SEO integration, editorial content production), and social media (community management, contests and sweepstakes, satellite media tours, partnership development). The boutique scale allows tighter integration across the disciplines than larger agencies typically deliver.

The Regional-Concentration Advantage

The travel and hospitality category is one of the most fragmented in PR. Larger national agencies cover destinations and brands across multiple regions at lower depth. Regional specialists build sustained editorial relationships in specific geographic markets — the kind of depth that produces the Dahlonega-style campaign outcomes rather than generic placement coverage.

Pineapple PR's regional-concentration model produces structurally different results from the breadth-first national agency model. Editorial outlets in the Southeast tourism corridor know the firm. Destination marketing organizations across the region work with the same account team across multi-year engagements. The compounding return on a decade of regional relationship work is what produces the audience reach figures that boutique national-agency assignments rarely match.

Related EPR Coverage

• The EPR Luxury Coverage Directory — master index of all luxury coverage
• Hospitality PR — Hotels, Restaurants, Travel Communications (pillar)
• The Brandman Agency — Travel PR
• MMGY Global Agency
• Optimist Consulting
• Resplendent Hospitality