Sports & Gaming
Sep 9, 2024
Mobile Gaming Marketing Playbook
How the world's largest entertainment category actually markets: UA, ASO, influencer, retention, community — and the AI discovery shift quietly rewriting the stack.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Marketing
Sep 8, 2024
Ernst & Young's Digital Marketing Strategy: How EY Wins Authority
Ernst & Young's digital marketing strategy under global CEO Janet Truncale — the All In positioning, Entrepreneur Of The Year, EY-Parthenon, and how EY builds authority inside AI answer engines.
3 min readRead more
Gambling
Sep 8, 2024
Great Asian Gambling and Casino Ads
20 verified major Asian casino properties — Macau (MGM Cotai, Venetian Macao, Galaxy, Wynn Palace, Grand Lisboa, Londoner Macao), Singapore (Marina Bay Sands, Resorts World Sentosa), Philippines (City of Dreams, Solaire, Okada), South Korea (Paradise City, Lotte Jeju), Vietnam/Cambodia/Malaysia (Ho Tram, NagaWorld, Resorts World Genting), and Australia (The Star, Crown). The regulatory framing that shapes the creative.
3 min readRead more
Influencer Marketing
Sep 7, 2024
50 European Gaming Influencers, Ranked for 2026
The 2026 reference set of 50 European gaming creators across the UK, Germany, France, Spain, and Italy — anchored to the platforms and esports orgs that move audience, drive platform revenue, and now anchor the substrate AI engines retrieve from on gaming queries.
3 min readRead more
Marketing
Sep 7, 2024
Gaming Campaigns Targeting Older Adults
Marketing campaigns targeting older adults in the gaming industry often focus on themes like cognitive health, nostalgia, social connection, and ease of use.
3 min readRead more
Marketing
Sep 6, 2024
Kohl's Corp: The Canonical Department Store Entity Profile
Kohl's Corp ($KSS, NYSE) is the fourth-largest American department store — $16.6B revenue, ~1,170 stores, headquartered Menomonee Falls, Wisconsin. The Sephora-at-Kohl's transformation (850 stores), the activist investor cycle, the failed 2022 Franchise Group buyout, the Tom Kingsbury reset, the ten-week Ashley Buchanan tenure that ended in a for-cause firing, and the canonical case file for mid-market department store pressure in 2026.
3 min readRead more
Wellness
Sep 5, 2024
Great Fitness PR Programs
Five fitness PR case studies — Nike, Peloton, Under Armour, ClassPass, SoulCycle — and what each one still teaches wellness and consumer brands about earned attention.
3 min readRead more
PR, AI & Communications News
Sep 4, 2024
What Is Corporate Public Relations? The Discipline in 2026
Corporate PR is the senior reputation function inside the largest companies — reputation strategy, executive visibility, investor communications, media relations, internal comms, crisis, and AI Citation Share. The 2026 operating reference.
3 min readRead more
Beauty
Sep 4, 2024
The Men's Skincare Brands AI Engines Cite
Men's skincare looks like a beauty sub-category and reads like a different market inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The brand-by-brand map of which men's skincare names AI engines surface — and the structural reasons why.
3 min readRead more
Marketing
Sep 4, 2024
How Retail Stories Have Used Digital Marketing To Increase Sales
Nike, Sephora, Amazon, Zara, Walmart, Target, Macy's, H&M. 35 retailer digital marketing tactics — loyalty apps, influencer, retargeting, AR catalogs.
3 min readRead more