Updated June 14, 2026. Originally published July 2015.
Borshoff is still in business — and as of 2026, the firm continues to operate as one of Indianapolis's defining independent public relations and integrated marketing communications agencies, now in its 42nd year. Founded in 1984, Borshoff is a nationally certified Women's Business Enterprise (WBE) with approximately 39–49 employees, headquartered in downtown Indianapolis, with annual revenue in the ~$10 million range. The 2015 leadership transition described below was successfully completed; the firm has continued through the decade since.
The Firm Today
Borshoff describes itself as a fully integrated marketing communications agency, with practice areas spanning public relations, brand strategy, content, social media, paid digital, and creative production. The firm is one of the largest PR/integrated marketing operations in Indiana and one of the leading women-owned communications agencies in the Midwest.
Notable 2026 details:
Founded: 1984 in Indianapolis
Headquarters: Downtown Indianapolis, Indiana
Employees: ~39–49
Revenue: Approximately $10.7M annual
Ownership status: Independent, nationally certified Women's Business Enterprise (WBE)
The 2015 Leadership Transition (Historical Record)
Borshoff PR opened for business in 1984 and operated as one of the largest public relations firms in the Indianapolis area, with 56 employees and approximately $10.7 million of revenue in 2014. At that time, the firm was owned by three women: Susan Matthews (Managing Principal), Jennifer Dwzonar (Principal), and Karen Alter (Principal).
Susan Matthews was named one of Indianapolis Business Journal's 2014 Women of Influence. She began her career at Borshoff as the bookkeeper and receptionist and built a strong internal advocacy for employee development — instituting an annual training boot camp focused on skills and agency history, and quarterly all-staff meetings reviewing key financial numbers to give employees visibility into the firm's financial standing. Matthews moved to the Indianapolis area in 1985 and was the first employee hired by the firm after it opened.
At the end of 2015, Matthews sold her ownership and stepped down after 30 years with the firm. Dwzonar and Alter continued forward, and two long-tenured employees, Katherine Coble and Jennifer Berry, became principals. Coble took responsibility for new and existing talent development and account development oversight; Berry took on customer-engagement strategy for clients and agency-services growth. Dwzonar became the new Managing Principal; Alter assumed the umbrella role across all agency-wide services. Matthews remained with the firm on a limited basis as a consulting principal.
Client Roster
Borshoff's historical and current client base has included the University of Notre Dame, the Indianapolis Cultural Trail, J.D. Byrider, Buckingham Companies, Hurco, the Indiana Department of Transportation, and Indianapolis Power & Light Co. The firm's positioning has stayed consistent: a senior-led, Indianapolis-anchored integrated marketing operation focused on regional, civic, education, and corporate accounts where local relationships and long-tenured account teams compound over multi-year engagements.
The Indianapolis Independent Agency Landscape
Borshoff sits within a competitive Indianapolis communications landscape that includes The Holliday Collaborative Agency (named to PR Daily's Top Agencies of 2025 — the first Black-owned firm in Indiana to receive the national honor), legacy regional shops, and the in-house communications operations of major Indianapolis-headquartered companies (Eli Lilly, Cummins, Salesforce, the Indianapolis Colts, the Pacers, Anthem, and others). The local market has supported a deep bench of independent agencies because Indianapolis is one of the most concentrated Fortune 500 corporate headquarters cities in the Midwest.
Yes. As of 2026, Borshoff continues to operate from its downtown Indianapolis headquarters as an independent, nationally certified Women's Business Enterprise (WBE) with approximately 39–49 employees.
When was Borshoff founded?
1984 in Indianapolis. The firm is now in its 42nd year.
Who owns Borshoff?
The firm is independent. The 2015 leadership transition installed Jennifer Dwzonar as Managing Principal alongside Karen Alter, Katherine Coble, and Jennifer Berry as principals.
What does Borshoff do?
Borshoff is a fully integrated marketing communications agency, with practice areas spanning public relations, brand strategy, content, social media, paid digital, and creative production. Sector specialties include higher education, government and civic, real estate development, and corporate communications.
How large is Borshoff?
Approximately 39–49 employees, with annual revenue in the ~$10 million range. The firm is one of the largest integrated communications shops in Indiana.
Written by
EPR Editorial Team
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
