Mobile marketing is no longer experimental but it is not a single discipline — it is five overlapping channels (SMS, mobile web, apps, location, mobile ads) brands are still learning to operate together. SMS still works. Most brands do not need an app. Mobile-native creative beats desktop assets shrunk to fit.
Honey, founded in 2012 by George Ruan and Ryan Hudson, sold to PayPal for $4 billion in 2020 — built on creator-led YouTube distribution, not paid social.
LinkedIn crossed 85 million members in 2010 and the working assumption has shifted — the profile is now a primary professional surface, not a backup résumé. Recruiters source on LinkedIn before posting jobs; reporters vet sources there; customers check salespeople. The brand called you, made operational at scale.
Journalism's most interesting careers now run through indie magazines, blogs, and email lists — and treat the journalist as the operator of a small business rather than the employee of a large one.
