Creator Economy

LinkedIn and the Brand Called You: Why the Profile Is the New First Impression

LinkedIn crossed 85 million members in 2010 and the working assumption has shifted — the profile is now a primary professional surface, not a backup résumé. Recruiters source on LinkedIn before posting jobs; reporters vet sources there; customers check salespeople. The brand called you, made operational at scale.

EPR Editorial Team · Nov 16, 2010

Creator Economy

Journalists as Entrepreneurs: From Indie Magazines to Substack to AI Citation

From the indie print bet of the late 2000s, to the Substack wave of 2017–2024, to the AI citation era now in progress — the journalist-founder model has reinvented itself three times in seventeen years. The asset class keeps changing. The skills do not.

EPR Editorial Team · Nov 27, 2009