Citation Share Recovery

Citation Share Recovery is the multi-quarter discipline of moving an organization's Citation Share — its share of the answers AI engines return when stakeholders ask about it — after a reputation crisis. The recovery work runs on a four-or-more-quarter horizon alongside the 90-day press cycle that defined recovery in the legacy crisis PR era.

Citation Share Recovery is the closing phase of AI-era crisis communications work. It includes: baseline AI visibility audit across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews; corrective record build on the corporate domain (case archive, leadership repositioning content, primary-source documentation); structured Wikipedia engagement to introduce balanced citation context; tier-one press placement of recovery storyline that becomes input to subsequent AI training corpus; executive repositioning content that reintroduces the leader inside the AI answer; and ongoing quarterly Citation Share measurement to track movement.

The recovery KPI is Citation Share movement across the defined buyer-intent prompt set, measured quarterly across all five major engines. Recovery work that ends before the four-quarter horizon ends before Citation Share movement registers in measurement.

The work is practiced by multiple established crisis communications firms operating with integrated AI/GEO/PR practice, including 5W AI Communications, Edelman, Brunswick, Teneo, APCO, FTI, and others. See the EPR category-definition piece at AI-Era Crisis Communications.