Citation Share Recovery

Citation Share Recovery is the multi-quarter discipline of moving an organization's Citation Share, its share of the answers AI engines return when stakeholders ask about it, after a reputation crisis. The recovery work runs on a four-or-more-quarter horizon alongside the 90-day press cycle that defined recovery in the legacy crisis PR era.

Citation Share Recovery is the closing phase of AI-era crisis communications work. It includes a baseline AI visibility audit across ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews; a corrective record build on the corporate domain (case archive, leadership repositioning content, primary-source documentation); structured Wikipedia engagement to introduce balanced citation context; tier-one press placement of the recovery storyline, which becomes input to the subsequent AI training corpus; executive repositioning content that reintroduces the leader inside the AI answer; and ongoing quarterly Citation Share measurement to track movement.

The recovery KPI is Citation Share movement across the defined buyer-intent prompt set, measured quarterly across all five major engines. Recovery work that ends before the four-quarter horizon ends before Citation Share movement registers in measurement.

See the Everything-PR category-definition piece at AI-Era Crisis Communications and the Crisis Communications entry for the wider discipline.