Dark Site

A pre-built crisis communications website — held offline in normal operations — that goes live when a major reputation event requires a dedicated information hub. The brand's owned-media surface when every other surface is on fire.

A pre-built crisis communications website — held offline in normal operations — that goes live when a major reputation event requires a dedicated information hub. Standard infrastructure for Fortune 500 incident-response. Hosts the holding statement, customer FAQ, regulator-facing disclosures, executive video, and stakeholder updates in one controlled environment. The dark site is the brand's owned-media surface when every other surface is on fire.

Where it's used

Crisis Communications

Related terms

← Back to Glossary