Dark Site

A dark site is your crisis response, built before the crisis. It's a complete web page or microsite — holding statements, facts, contacts, updates — prepared in calm times and kept unpublished, ready to switch live the moment an incident strikes. Airlines, hospitals, and manufacturers keep them loaded for the scenarios they can foresee.

The value is speed. In a crisis, the first hour decides the narrative. A dark site means you're publishing accurate, approved information in minutes, not scrambling to build a page while the story runs away from you.

The AI stakes raise the bar. Engines will summarize a crisis from whatever they can retrieve — and if your authoritative account isn't live and clear, they'll ground the answer in someone else's version. A dark site ensures your facts are online, structured, and citable the instant it matters.