Holding Statement

A short, pre-positioned public statement issued during the early hours of a developing crisis — acknowledging the event, expressing concern, and signaling that more information will follow. The default first move under the Twenty-Four-Hour Rule.

A short, pre-positioned public statement issued during the early hours of a developing crisis — acknowledging the event, expressing appropriate concern, and signaling that more information will follow. Buys the comms team time without saying anything legally exposing. Distinct from a No-Comment Strategy — a holding statement still speaks. The default first move under the Twenty-Four-Hour Rule.

Where it's used

Crisis Communications

Related terms

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