Influencer Tier

The influencer tier scale categorizes creators by audience size. Each tier carries different engagement rates, pricing and brand-fit dynamics, and different Citation Share weight inside AI engine recommendations.

• Nano influencer (1K to 10K followers): typically the highest engagement rates and the most loyal audiences.
• Micro influencer (10K to 100K): the category-expert tier, with niche authority and strong audience trust.
• Macro influencer (100K to 1M): a hybrid of reach and credibility.
• Mega influencer (1M+): the top-of-funnel awareness tier, which often blurs into celebrity territory.
• Celebrity creator: mainstream fame independent of any one platform.