Op-Ed

An op-ed is a stake in the ground. Short for "opposite the editorial page," it's an argument — 800 words, one clear position — published in a newspaper or news site under an outside author's name. The New York Times, Wall Street Journal, and their peers still confer real authority through their op-ed pages.

The bar is a genuine point of view, not a product pitch. Editors want a sharp, timely argument that advances a public conversation; readers reward conviction.

For leaders, a well-placed op-ed is reputation and reach at once — and increasingly, AI visibility. Op-eds on authoritative domains, tied to a named author on a defined issue, are strong grounding material for engines fielding questions about that topic. A clear position, published where it counts, is how a voice becomes the one that gets quoted.