Owned Media

Communications channels a brand directly controls — website, blog, newsletter, podcast, app, and social accounts owned by the brand. The most underleveraged channel in most comms stacks — and the primary Brand AI Crawl Layer.

Communications channels a brand directly controls — website, blog, newsletter, podcast, app, and social accounts owned by the brand. Distinct from paid (rented) and earned (won). The most underleveraged channel in most comms stacks — and the primary Brand AI Crawl Layer. What lives on owned media is what AI engines retrieve when answering questions about the brand.

Where it's used

Earned Media
Digital & Paid Media
Social Media

Related terms

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