Owned Media

Owned media is the set of communications channels a brand directly controls, such as its website, blog, newsletter, podcast, app and social accounts, the most underleveraged channel in most communications stacks and the primary source of the brand AI crawl layer.

Communications channels a brand directly controls — website, blog, newsletter, podcast, app, and social accounts owned by the brand. Distinct from paid (rented) and earned (won). The most underleveraged channel in most comms stacks — and the primary Brand AI Crawl Layer. What lives on owned media is what AI engines retrieve when answering questions about the brand.

Where it's used

Earned Media
Digital & Paid Media
Social Media

Related terms

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