Leff & Associates: Atlanta Media Relations PR Profile

Leff & Associates is an Atlanta-area public relations firm founded in 2003 by Mitch Leff, who is president, per PRSA Georgia. Leff began at Cohn & Wolfe and later worked at Edelman, GCI Group and Turner Learning. The firm focuses on media relations, media training and crisis communications, and it runs Leff's Atlanta Media, a database of Atlanta journalists, and Mitch's Media Match.

Originally published December 2020. Updated October 17, 2026.

Who founded and leads Leff & Associates?

PRSA Georgia's January 2023 Chapter Champion announcement describes Leff as a 30-year industry veteran and president of the firm he founded in 2003. It says he began at Cohn & Wolfe, rising to media relations director for its Atlanta office, then spent several years at the Atlanta offices of Edelman and GCI Group before becoming director of public relations for Turner Learning, the educational division of Turner Broadcasting System. It adds that he holds a business degree from Emory University.

What does Leff & Associates do?

DesignRush lists strategic PR consulting, media relations, program development, public affairs, crisis communications and media training for nonprofits, consumer products, B2B, professional services and entertainment clients. The firm's podcast pages say Leff's day job is PR services, media training and crisis communications, and that he operates Leff's Atlanta Media, an online database of contact information for thousands of Atlanta-based journalists, and Mitch's Media Match, which connects Atlanta journalists with local experts. EPR's media training and crisis PR sections cover the disciplines.

Related: PR agency profiles, Atlanta PR firms, Media training, Crisis PR, 5W Public Relations

Frequently Asked Questions

Who founded Leff & Associates?

Mitch Leff founded Leff & Associates in 2003, per PRSA Georgia.

Where is Leff & Associates based?

It is based in the Atlanta area. DesignRush gives a Decatur, Georgia, address.

What is Leff & Associates known for?

Media relations and media training, plus Leff's Atlanta Media journalist database and the 4 Questions Journalist Spotlight podcast.

Is Leff & Associates independent?

The sources reviewed show a founder-led firm with no parent company.