Luxury PR Group: Palm Beach Firm Led by Marianna Abbate

Luxury PR Group is a Palm Beach, Florida public relations firm led by founder Marianna Abbate and based at 205 Worth Avenue, per Palm Beach Illustrated. In 2019 it partnered with Boston's Regan Communications Group to create Regan Luxury, while O'Dwyer's reported that its staff and executive team would remain in place. O'Dwyer's named Neiman Marcus, Saks Fifth Avenue, Lamborghini and The Residences at Mandarin Oriental as clients then.

Originally published June 2026. Updated October 17, 2026.

Who founded and leads Luxury PR Group?

Palm Beach Illustrated describes Marianna Abbate as holding a doctorate in education and a degree from Parsons School of Design, with a career spanning fashion, journalism, restaurant ownership and charity fundraising before becoming a Palm Beach PR figure. O'Dwyer's quoted Regan Communications chairman George Regan saying the agency and its founder have a deep understanding of the luxury market in Florida and nationwide. A Worth Avenue merchants listing describes the firm as the combination of Danielides Communications, an agency based in New York since 1986, and The Fashion Doctors Media Group, which differs from the Abbate account and was not reconciled.

What is the Regan Luxury partnership?

Regan Luxury is a division created in 2019 when Regan Communications Group partnered with Luxury PR Group, as O'Dwyer's reported in May 2019. It offers brand cross-promotion and enhanced social media and influencer campaign conception, across Regan's national offices and the Luxury PR Group offices in Palm Beach. Palm Beach Illustrated describes Regan Communications as New England's largest privately owned PR firm. The partnership is a joint division rather than an acquisition of Luxury PR Group.

What does Luxury PR Group do?

The Worth Avenue directory listing says the firm builds local, national and international status for clients through connections, media and promotions. Palm Beach Illustrated says the 2019 partnership was meant to provide concierge services for select five-star clients. EPR's luxury PR and hospitality PR sections cover the wider market.

How does Luxury PR Group compare with other luxury and Florida PR firms?

Luxury PR Group is a regional specialist. For the state picture, see EPR's Florida PR firms directory and the best PR firms in Miami guide. Peer profiles include Purple PR, HL Group, The Krupp Group, Hawkins International and BoardroomPR.

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Related: PR agency profiles, Florida PR firms, Luxury PR, Hospitality PR, 5W Public Relations