Nissen Public Relations: NJ Book Publicity Firm Profile

Originally published December 2020. Updated October 14, 2026.

What is Nissen Public Relations?

Nissen Public Relations is a boutique book publicity firm in Summit, New Jersey, founded in 2000 by Rob Nissen. It focuses on nonfiction authors, with business books as its signature category, and says many clients have reached the New York Times, Wall Street Journal and Bloomberg BusinessWeek bestseller lists.

Who founded Nissen Public Relations?

Nissen began his career at Random House in 1995 managing publicity for nonfiction authors, then worked as a senior publicist at John Wiley & Sons and as publicity manager for the Business Plus and Grand Central Publishing nonfiction imprints before launching his own firm, according to the firm's profile. A separate author promotion roundup also lists Simon & Schuster among his earlier publishers, which the firm's own text does not.

What does Nissen Public Relations do?

The firm lists media exposure, content distribution for reviews, audience engagement through events and book tours, and speaking opportunities, and a directory says it offers media training, press kit development and author visibility campaigns. It names outlets such as CNN, the Associated Press, NPR, Fast Company, USA Today, MSNBC, the Today show, CNBC, Fox Business, Vox and Forbes among its placements. EPR's PR leaders directory and media relations overview cover related practice.

Which authors has Nissen Public Relations worked with?

EPR's earlier profile listed Tony Hsieh, Stanley Bing, Lois Frankel, Mike Krzyzewski, Robert Sutton, Daniel Levitin, Sanford Weill, Michael Eric Dyson, John C. Maxwell, Liz Claman, John C. Bogle, John Dean, Harry Beckwith and Henry Paulson. Treat the list as the firm's claim and check with the firm for current projects.

What recognition has Nissen Public Relations received?

Roundups of book publicity firms list it, but no firm-level awards could be verified. EPR's earlier version cited 2025 industry rankings, which were not confirmed.

How does Nissen Public Relations compare with other book publicists?

Nissen is a small independent specialist, so compare it with other boutique firms in EPR's PR agency profiles directory, such as Flackable, and with Jane Wesman Public Relations, another business book specialist.

---

Related: PR agency profiles, PR leaders directory, Media relations