Alice Marshall Public Relations is a New York City–based boutique PR firm founded in 1991, specializing exclusively in luxury hospitality and luxury goods. Now in its 34th year of operation, the agency has spent three decades representing premium hotels, resorts, spas, and lifestyle brands across the global luxury market — one of the longer-running luxury-specialty boutiques in the United States.
Founding and ownership
Alice Marshall PR was founded in 1991 by Alice Marshall, an industry veteran in luxury hospitality communications. The agency remains independently owned and founder-led, with approximately 13 employees and estimated $8 million in annual revenue. The firm is intentionally small — "small-by-design" is how the agency itself frames it — to keep senior practitioner attention on every account. That model is deliberately at odds with the roll-up strategy that has consolidated most of the luxury hospitality PR category over the past decade.
Specialties
The agency's practice is luxury hospitality PR and luxury lifestyle communications. Services span traditional and new media outreach across travel, business, gastronomy, wellness, design, and sustainability. The firm specializes in narrative work — telling brand stories rather than running short-cycle product campaigns. The house style leans into long-form editorial placements (Condé Nast Traveler, Travel + Leisure, Robb Report, Departures, Financial Times How To Spend It) rather than transactional short-lead pitches.
