Alice Marshall PR: Luxury Hospitality Agency Profile

Alice Marshall Public Relations is a New York City boutique PR firm, founded in 1991 by Alice Marshall, that works only with luxury hospitality and luxury lifestyle brands. The independently owned agency has about 13 employees. Its clients include Park Hyatt, COMO Hotels, Anantara Resorts, Belmond and andBeyond. This profile covers ownership, specialties, clients and peers.

What are the key facts about Alice Marshall Public Relations?

Alice Marshall Public Relations is a founder-led luxury hospitality PR agency based in New York City, in operation since 1991.

Who founded and owns Alice Marshall PR?

Alice Marshall founded the agency in 1991, and the firm remains independently owned and founder-led. The agency describes its small size as deliberate, so senior practitioners stay on every account. That model runs against the roll-up strategy that has consolidated much of the luxury hospitality PR category over the past decade.

What does Alice Marshall PR specialize in?

Alice Marshall PR specializes in luxury hospitality and luxury lifestyle communications, covering hotels, resorts, spas and premium lifestyle brands. Its services span media outreach across travel, business, gastronomy, wellness, design and sustainability.

The firm focuses on narrative work, meaning long brand stories rather than short product campaigns. Its house style favors long-form editorial placements in outlets such as Condé Nast Traveler, Travel + Leisure, Robb Report, Departures and the Financial Times How To Spend It, over short-lead transactional pitches.

Which clients has Alice Marshall PR represented?

Alice Marshall PR has represented Park Hyatt, COMO Hotels, Anantara Resorts, Nantucket Island Resorts, ESPA, The Westbury in Dublin, Belmond and andBeyond. The andBeyond account covers luxury safari and travel across Africa, India, Bhutan and Sri Lanka. The firm also handles a curated international set of luxury hotels, resorts and spas, and describes its brand partners as embodying leadership, artistry and authenticity.

How does Alice Marshall PR compare with other luxury hospitality firms?

Alice Marshall PR is one of the longer-running luxury-specialty boutiques in New York, with a tenure of more than 30 years and a deep hotel and resort roster. It sits among the luxury-specialty agencies tracked in the EPR PR Firms Directory. Direct peers in luxury hospitality PR include Murphy O'Brien, Quinn PR, JGA (J/PR) and Lou Hammond Group.

Another boutique profile on Everything-PR: Outshine Public Relations agency profile.