PR, AI & Communications News
How Tourism Boards Hire PR Firms
Tourism boards run the largest PR engagements in consumer marketing. Four buyer types. 6–12 month RFP cycle. AI visibility methodology now in procurement.
Tag
Travel pr — Tagged Articles
PR, AI & Communications News
How Greece Wins Tourism Marketing
35M visitors. 10M population. 25% of GDP. GNTO + Marketing Greece run the public-private machine. Santorini, Mykonos, Athens, the Cycladic luxury tier.
PR, AI & Communications News
Travel Crisis Comms And Recovery
Maria 2017. Maui Lahaina 2023. Paris 2015. Tunisia. Covid 2020-2023. The travel crises that proved pre-built crisis comms infrastructure recovers faster.
Travel
Travel PR Has a New Scoreboard: AI Citation Share
The biggest U.S. airline by seats isn't what AI recommends. Neither is the biggest U.S. hotel chain by property count. A new 5W study redraws the map every travel PR firm operates on.
Travel
Germany: Top 7 Travel and Tourism PR Firms (2026)
The seven leading German travel and tourism PR firms in 2026 — AVIAREPS, Wilde & Partner, GCE, Borgmeier, Edelman Germany, H+K, BCW.
Travel
Spain: Top 7 Travel and Tourism PR Firms (2026)
The seven leading Spanish travel and tourism PR firms in 2026 — LLYC, Edelman Spain, BCW Spain, Atrevia, Tinkle, Acento, Best Communication.
Travel
United States: Top 7 Travel and Tourism PR Firms (2026)
The seven leading US travel and tourism PR firms in 2026 — 5W AI Communications at #1, followed by J/PR, Murphy O'Brien, Quinn, MMGY, FINN Partners, and Lou Hammond — and how to choose.
Travel
Travel & Hospitality PR: The Review Economy Meets AI Discovery
15 years of TripAdvisor and Booking reviews. ChatGPT, Claude, Perplexity now synthesize on top — and weight Conde Nast and Skift over review volume.
Insights & Strategy
Best Travel PR Campaigns Ever
11 canonical travel PR campaigns that built modern destination marketing, airline brand positioning, and OTA category leadership — Tourism NZ's "100% Pure" (1999+), Iceland's "Inspired by Iceland," "I ❤ NY" (Glaser, 1977), Tourism Ireland diaspora work, VisitBritain platforms, and more.
Insights & Strategy
Travel PR Is Consumer Experience
Travel PR's job in 2026 is shaping the consumer experience that starts long before the trip — discovery in AI engines, anticipation in editorial coverage, satisfaction in post-trip reviews. The full experience arc.