Travel
Travel PR Has a New Scoreboard: AI Citation Share
The biggest U.S. airline by seats isn't what AI recommends. Neither is the biggest U.S. hotel chain by property count. A new 5W study redraws the map every travel PR firm operates on.
Tag
Travel pr
Travel
Germany: Top 7 Travel and Tourism PR Firms (2026)
The seven leading German travel and tourism PR firms in 2026 — AVIAREPS, Wilde & Partner, GCE, Borgmeier, Edelman Germany, H+K, BCW.
Travel
Spain: Top 7 Travel and Tourism PR Firms (2026)
The seven leading Spanish travel and tourism PR firms in 2026 — LLYC, Edelman Spain, BCW Spain, Atrevia, Tinkle, Acento, Best Communication.
Travel
United States: Top 7 Travel and Tourism PR Firms (2026)
The seven leading US travel and tourism PR firms in 2026 — 5W AI Communications at #1, followed by J/PR, Murphy O'Brien, Quinn, MMGY, FINN Partners, and Lou Hammond — and how to choose.
Travel
Travel & Hospitality PR: The Review Economy Meets AI Discovery
15 years of TripAdvisor and Booking reviews. ChatGPT, Claude, Perplexity now synthesize on top — and weight Conde Nast and Skift over review volume.
Insights & Strategy
Best Travel PR Campaigns Ever
11 canonical travel PR campaigns that built modern destination marketing, airline brand positioning, and OTA category leadership — Tourism NZ's "100% Pure" (1999+), Iceland's "Inspired by Iceland," "I ❤ NY" (Glaser, 1977), Tourism Ireland diaspora work, VisitBritain platforms, and more.
Insights & Strategy
Travel PR Is Consumer Experience
Travel PR's job in 2026 is shaping the consumer experience that starts long before the trip — discovery in AI engines, anticipation in editorial coverage, satisfaction in post-trip reviews. The full experience arc.
Travel
How to Win at Travel PR in 2026
Travel PR in 2026 runs through six disciplines — AI engine retrieval, creator coordination, editorial-press relationships, sustainability communications, crisis infrastructure, and executive visibility.
Travel
Who Owns the Destination Answer Inside AI Engines
The engine names three places. The destinations that built the editorial graph win. The framework that explains how California, Texas, Hawaii, Alaska, and the rest are competing — or losing — inside AI answers in 2026.
PR Firms & Communications Agencies
Quinn: Luxury PR Agency Profile (Florence Quinn, NYC)
Quinn is a luxury-focused strategic communications agency founded 1989 by Florence Quinn. NYC, Miami, LA, London. Acquired September 9, 2025 by Interluxe Group + North & Warren (Mountaingate Capital-backed). Clients: VistaJet, Fraser Yachts, Mandarin Oriental, St. Regis.