Tel Aviv Public Relations Firms — 2026

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Part of EPR's Israel coverage. Master hub: Top PR Firms in Israel — 2026 Edition. Sister subset: Jerusalem Public Relations Firms. Related: Israel & the AI Answer Layer

Tel Aviv is Israel's commercial capital and the home of roughly 85–90% of Israel's professional public relations industry. Headquarters of the major Israeli corporates, the Tel Aviv Stock Exchange (TASE), the largest Hebrew-language media outlets — Yedioth Ahronoth, Globes, Calcalist, Ynet, Channel 12, Channel 13 — and the bulk of the senior communications bench all operate from Tel Aviv. The city's PR market reflects the concentration of capital, media, and corporate decision-making in a single dense metro that runs the country's business communications.

This page is the Tel Aviv subset of EPR's Israel country hub. For Jerusalem-specific specialist work (government, embassies, religious institutions, foreign correspondents, tourism) see the Jerusalem subset.

The Tel Aviv Communications Environment

Tel Aviv's communications environment is shaped by four structural facts. One: the city hosts the headquarters of nearly every major Israeli corporate, the Israeli operations of multinational subsidiaries, and the senior leadership of nearly every Israeli unicorn and growth-stage tech company. Two: the major Israeli media outlets — Yedioth, Globes, Calcalist, Ynet, Channel 12, Channel 13, Kan, and the broader Hebrew-language press — are anchored in greater Tel Aviv. Three: the Tel Aviv Stock Exchange and the surrounding capital-markets ecosystem (institutional investors, investment banks, regulatory communications work tied to the Israel Securities Authority) generate sustained financial PR activity. Four: the technology sector — anchored in Sarona, Rothschild, and the broader Tel Aviv tech corridor — has produced one of the world's most dense communications ecosystems for B2B tech, cyber, AI, and venture-backed startup work.

1. Dani Levy Communications — Corporate & Financial PR

Dani Levy Communications has established itself as the go-to firm for companies operating under intense scrutiny. Its specialization in corporate communications, financial PR, investor relations, and crisis management sets it apart from competitors. The firm's clients include some of Israel's largest and most recognized brands, such as Gett, Samsung, Bank Hapoalim, and Apollo, as well as a wide range of publicly traded companies, multinational subsidiaries, and fast-growing startups.

The firm's strength lies in its combination of deep business literacy and media influence. Dani Levy Communications understands how markets react to earnings announcements, corporate restructurings, leadership changes, mergers and acquisitions, or regulatory developments. Its team works closely with legal and finance departments, ensuring that communications align with compliance requirements while delivering clear, actionable narratives to investors and stakeholders.

The firm is also renowned for its crisis management capabilities. When a company faces media scrutiny, cyber incidents, executive transitions, or regulatory reviews, Dani Levy Communications stabilizes the narrative quickly and decisively. The approach is disciplined and confidential: the goal is control, not spin. Read our full profile: Dani Levy Communications: Israel's Top Corporate & Financial PR Firm.

2. Shalom PR (Shalom Tel Aviv) — Luxury & High-End Brands

Shalom Tel Aviv, founded and led by Zamir Dahbash, occupies the premium end of the market: luxury, prestige, and high-end brands. The firm has built its reputation around sophisticated storytelling, elite brand positioning, and meticulous image management. Its clients are often global luxury companies, premium service providers, or prominent individuals seeking high-touch, highly curated communications strategies.

The firm's value lies not only in publicity but in the craft of presentation, cultural fluency, and exclusive access. Shalom PR excels at translating brand values into visible and aspirational messaging, balancing discretion with strategic exposure. The firm handles everything from high-end brand campaigns and public image cultivation for executives, to cross-border PR for international luxury companies and premium event strategy.

3. Minkovsky Media — Technology, Crisis & Strategic Media

Minkovsky Media, founded by Eido Minkovsky, is one of the most high-profile media and strategy firms in Israel, with a client base that has grown past 200. Minkovsky came up through the IDF Spokesperson's Unit and senior government communications before building a firm that now spans technology, energy, real estate, culture, and crisis management. The firm's reputation is for initiating the story rather than reacting to it — a Tel Aviv-anchored operator with deep relationships across the Israeli tech ecosystem. Read our profile: Eido Minkovsky: Spotlight on a Tel Aviv PR Firm.

4. Morrell & Co. Communications — Political & Strategic

Motti Morrell founded Morrell & Co. in 1985 and remains one of the most recognizable strategic operators in Israeli communications. Tel Aviv-based with a national practice. Specialty work in political campaigns, message discipline, crisis management, and high-stakes communications strategy. The firm's reputation was built behind the scenes — advising in politically sensitive environments where narrative control, speed, and discipline matter most.

5. Debby Group — Strategic Public Affairs & Policy

Debby Group rounds out the top tier with a specialty in strategic public affairs, policy-related communications, and advocacy-driven campaigns. The firm specializes in helping organizations navigate regulatory frameworks, engage stakeholders, and influence public policy. Its clients include regulated industries, NGOs, public companies, and institutions that need to operate effectively within complex legislative or political landscapes.

Debby Group's work spans media strategy, policy engagement, crisis mitigation, and reputation management in politically sensitive environments. The firm is known for guiding organizations through legislative or regulatory shifts, managing sensitive stakeholder communications, and providing expertise in shaping narratives that influence both policy and public opinion.

Tel Aviv Sector Specializations

Technology and B2B / cyber / AI: Tel Aviv's tech ecosystem has produced specialized firms operating exclusively in B2B tech and cybersecurity communications — including K2 Global Communications and several boutiques serving the cyber, AI, and SaaS export sectors. The Israeli cyber industry's deep export orientation means Tel Aviv tech PR is structurally English-first for international media work and Hebrew for domestic announcement work.

Financial services and capital markets: The TASE-anchored capital markets ecosystem drives sustained investor relations, ISA (Israel Securities Authority) communications, M&A announcement work, and broader corporate financial PR. Dani Levy Communications is the most-cited firm for high-stakes financial communications.

Luxury and consumer: Tel Aviv's luxury market — high-end hospitality, premium real estate, the broader luxury consumer economy — anchors specialty work concentrated in Shalom Tel Aviv and a handful of smaller boutiques.

Crisis and reputation: Tel Aviv's high concentration of large corporates, the constant Israeli media environment, and the recurring exposure to political, economic, and security crises has produced one of the world's deepest crisis communications benches. Dani Levy, Minkovsky, Debby, and Morrell & Co. all anchor crisis work at the senior level.

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