Minkovsky Media: Tel Aviv PR and Crisis Firm Since 2015

Minkovsky Media is a Tel Aviv communications, PR, spokesperson, strategy and crisis management firm that Eido Minkovsky, also spelled Ido, founded in April 2015. A former major in the IDF Spokesperson's Unit, Minkovsky built the firm into a one-stop shop with a digital arm called Mink N Vik. Shir Boiko Rimon is CEO of the group, which serves technology companies, government bodies and corporates.

Originally published June 2019. Updated October 30, 2026.

Minkovsky Media at a Glance

Who Is Eido Minkovsky?

Eido Minkovsky is the founder of Minkovsky Media and a former IDF Spokesperson's Unit officer who rose to the rank of major. According to his firm's profile, he later served as media adviser to Public Security Minister Yitzhak Aharonovitch and as spokesperson for the Haifa municipality during Yona Yahav's 2013 mayoral campaign.

During his military service, he also handled spokesperson duties during the Carmel forest fire, according to an Israeli tech podcast interview. That mix of army, government and city-hall experience gave him close working relationships across the Israeli media, which helped when he opened his own firm in 2015.

How Did Minkovsky Media Grow?

Minkovsky Media grew quickly because it became a favorite of Israeli startups within its first years. The Hebrew PR site Mizbala reported that Minkovsky won about eight new budgets in a single month, including Yotpo, Taykey, Cybereason, Datorama and the fintech company Fundbox, and that dozens of Israeli startups had given him their PR.

The firm's own profile says it passed 100 clients quickly and stayed a close-knit, family-style company even as it grew. It describes a young and energetic approach that sets it apart from other players. The firm now says it has served more than 200 clients.

What Does Minkovsky Media Do?

Minkovsky Media handles strategic and crisis consulting, spokesperson services, lobbying support, new media and campaign consulting. Its Hebrew profile calls it a one-stop shop, and its digital and creative arm Mink N Vik adds advertising work.

The firm works across technology, real estate, infrastructure and transportation, capital markets, public institutions, consumer and retail brands, restaurants, law and accounting firms, nonprofits and workers' committees. EPR's Israel PR companies and Tel Aviv PR firms pages cover its market.

Which Clients Has Minkovsky Media Worked With?

Minkovsky Media has worked with technology startups, public bodies and well-known brands. The clients below come from Israeli trade press.

• Israel's Ministry of Tourism, which chose the firm to support its media activity around the evacuation of residents from the north and south during the war
• Yotpo, Taykey, Cybereason, Datorama and Fundbox, which joined in an early run of technology wins reported by Mizbala

The firm's claim of more than 200 clients is its own, and current relationships are best confirmed with the firm directly.

What Makes the Minkovsky Style Different?

Minkovsky Media is known for a visible, energetic style in a field where many PR people prefer to stay behind the scenes. Walla Branja noted that, unlike most of his peers, Minkovsky chose a more public approach for himself and his brand.

For clients, that approach brings a firm that tends to start the story rather than wait for it. It suits technology companies and startups that want to be noticed quickly in local and international media.

What Is the Minkovsky Media Timeline?

Minkovsky Media's timeline runs from army press work to a firm serving hundreds of clients in about a decade.

1. Eido Minkovsky serves in the IDF Spokesperson's Unit, rising to major and heading the television desk.
2. He becomes media adviser to the Minister of Public Security and then spokesperson for the Haifa municipality.
3. April 2015: He founds Minkovsky Media in Tel Aviv.
4. Early years: The firm wins startup budgets such as Yotpo, Cybereason and Fundbox and passes 100 clients.
5. Today: The group includes the Mink N Vik digital and creative arm, and the firm reports more than 200 clients.
6. 2023: The Ministry of Tourism engages the firm for media support during the evacuations.

What Can Companies Learn From Minkovsky Media?

Companies can learn that a PR firm built on strong media relationships can grow fast when it focuses on one fast-moving client group. Minkovsky Media concentrated first on technology startups, then widened to real estate, public institutions and retail.

The same lesson applies to founders choosing a firm: ask who will handle the account day to day, and check that the team has real experience with the press in your sector.

How Does Minkovsky Media Compare With Other Israeli PR Firms?

Minkovsky is a mid-sized Tel Aviv independent that has become one of the most prominent firms in technology PR. Compare it with Headline Media, Dani Levy Communications and ReBlonde, and see Rani Rahav's Ran Rahav Communications for the market's largest full-service practice.

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