Minkovsky Media: Tel Aviv PR and Crisis Firm Profile

Minkovsky Media is a Tel Aviv communications, PR, spokesperson, strategy and crisis management firm founded in 2015 by Eido Minkovsky, also spelled Ido. Shir Boiko Rimon is CEO of the group. Its digital arm, Mink N Vik, adds advertising and creative services, and the firm works for Israeli technology companies, government bodies and corporates.

Originally published June 2019. Updated October 17, 2026.

Who founded and leads Minkovsky Media?

Minkovsky is the founder and Shir Boiko Rimon is CEO, according to the Israeli trade outlet Marketing and Advertising, which quoted Boiko Rimon as CEO of the Minkovsky Media group. The same report describes the group as a communications, PR, spokesperson, strategy and crisis management firm that also offers advertising and creative through Mink N Vik.

What does Minkovsky Media do?

The firm handles PR, spokesperson services, strategy and crisis management, with advertising and creative through Mink N Vik. EPR's Israel PR companies and Tel Aviv PR firms pages cover its market.

Which clients has Minkovsky Media worked with?

Israeli trade press reported that the Ministry of Tourism chose Minkovsky Media to support its media activity around the evacuation of residents from the north and south during the war. The firm's claim of 200-plus clients is its own.

How does Minkovsky Media compare with other Israeli PR firms?

Minkovsky is a mid-sized Tel Aviv independent, so compare it with Headline Media, Dani Levy Communications and ReBlonde.

---

Related: PR agency profiles, Israel PR companies, Tel Aviv PR firms, PR agency Q&A profiles, 5W Public Relations