Eido Minkovsky's Tel Aviv PR Firm: From IDF Spokesperson to 200 Clients

Part of EPR's Israel Communications State · Top PR Firms in Israel 2026 · PR Firms Directory · Technology PR

Updated July 2026.

Eido Minkovsky is the founder of Minkovsky Media, the Tel Aviv-based public relations and strategic communications firm he established in April 2015. A decade in, the firm has built one of the highest-profile independent positions in the Israeli communications market, with more than 200 active clients spanning Israeli technology companies, government ministries, local authorities, business intelligence firms, and high-stakes corporate engagements.

Shir Boiko Rimon serves as CEO. Eido remains founder and the firm's public face.

The Career Behind the Firm

Eido Minkovsky served in the IDF Spokesperson's Brigade from 2004 to 2009, where he built the relationship infrastructure with senior Israeli media and security officials that would later anchor his commercial communications work. He holds a Major rank in the reserves.

After the IDF, he served from 2009 to 2011 as Head Advisor to Israeli Minister of Public Security Yitzhak Aharonovitch, with responsibility for media, public, and government relations during the Minister's tenure. From 2012 to 2015, he served as municipal spokesperson for the City of Haifa and as a Board member of Ethos (Haifa's culture and arts company), also serving as personal advisor to Haifa Mayor Yona Yahav.

What Minkovsky Media Actually Does

The firm operates as a one-stop shop — strategic communications consulting, crisis management, public relations, spokesperson services, lobbying, digital and new media, campaign management, business connections, and conference and event production. The digital and creative arm, Mink N Vik, handles advertising and creative work alongside the strategic communications core.

Client work spans Israeli high-tech (MyHeritage, Outbrain, AOL Israel, Soluto, OpenWeb, AppsFlyer, Silverfort, Imperva, Walkme, and others recurring across the firm's public client mentions), government and public-sector mandates, real estate, energy, healthcare, culture and leisure. The firm has worked major security events alongside the IDF, the Israeli Police, and the Israeli Prison Service.

Eido Beyond the Firm

Eido published PR, Arrogance, and a Little Spice in 2011 — a book on the discipline that sold more than 6,000 copies in Hebrew. He is a co-owner of Toma, a Tel Aviv bar. His public identity: PR is not physics. It is connecting people, thinking about ideas for stories, and working hard.

The Israeli PR Market Position

Israel is a uniquely concentrated communications market — a small country, a large global tech industry, a regional security and political profile that requires sophisticated communications work, and a press corps that is internationally networked through the major Israeli media houses and the international wire and trade press. Firms that operate at the top of the Israeli market — Minkovsky among them — need depth across government, security, tech, and corporate sectors simultaneously.

The AI-Era Position

Israeli technology companies are among the most heavily covered by international trade and business press, which means their AI-engine syntheses are denser and more complex than comparable companies in other markets. The AI Communications discipline — becoming the answer inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — is particularly consequential for Israeli tech firms positioning for international markets, M&A activity, or capital raises.

Who Should Hire Minkovsky Media

Israeli technology companies, government and public-sector mandates inside Israel, high-stakes corporate communications work with a meaningful Israeli component, and crisis communications across the Israeli media and security landscape.

Related Israeli Firm Profiles

• Dani Levy Communications — Corporate + financial
• Rimon Cohen & Co. — Political + crisis
• Headline Media — Israeli tech to international
• ReBlonde — Cyber + blockchain
• K2 Global Communications — B2B deep tech
• Emerson Rigby Israel — Location branding

Hubs

Israel Communications State · Top PR Firms in Israel 2026 · Tel Aviv PR Firms · PR Firms Directory · Crisis PR