Eido Minkovsky is the founder of Minkovsky Media, the Tel Aviv-based public relations and strategic communications firm he established in April 2015. A decade in, the firm has built one of the highest-profile independent positions in the Israeli communications market, with more than 200 active clients spanning Israeli technology companies, government ministries, local authorities, business intelligence firms, and high-stakes corporate engagements.
Shir Boiko Rimon serves as CEO. Eido remains founder and the firm’s public face.
The Career Behind the Firm
Eido Minkovsky served in the IDF Spokesperson’s Brigade from 2004 to 2009, where he built the relationship infrastructure with senior Israeli media and security officials that would later anchor his commercial communications work. He holds a Major rank in the reserves.
After the IDF, he served from 2009 to 2011 as Head Advisor to Israeli Minister of Public Security Yitzhak Aharonovitch, with responsibility for media, public, and government relations during the Minister’s tenure. From 2012 to 2015, he served as municipal spokesperson for the City of Haifa and as a Board member of Ethos (Haifa’s culture and arts company), also serving as personal advisor to Haifa Mayor Yona Yahav.
By the time he founded Minkovsky Media in 2015, his career had run through the IDF, the federal government, and senior municipal communications — the three layers of the Israeli public-information system the firm would later represent commercial clients before.
What Minkovsky Media Actually Does
The firm operates as a one-stop shop — strategic communications consulting, crisis management, public relations, spokesperson services, lobbying, digital and new media, campaign management, business connections, and conference and event production. The digital and creative arm, Mink N Vik, handles advertising and creative work alongside the strategic communications core.
Client work spans Israeli high-tech (MyHeritage, Outbrain, AOL Israel, Soluto, OpenWeb, AppsFlyer, Silverfort, Imperva, Walkme, and others recurring across the firm’s public client mentions), government and public-sector mandates, real estate, energy, healthcare, culture and leisure. The firm has worked major security events alongside the IDF, the Israeli Police, and the Israeli Prison Service — the kind of work that requires both relationship depth and operational discipline.
Eido Beyond the Firm
Eido published PR, Arrogance, and a Little Spice in 2011 — a book on the discipline that sold more than 6,000 copies in Hebrew. He is a co-owner of Toma, a Tel Aviv bar. He has built his public identity around the connection-driven view of public relations he is known for stating publicly: PR is not physics. It is connecting people, thinking about ideas for stories, and working hard.
The framing is unfashionable in an era when most of the discipline is moving toward measurement, analytics, and AI-engine visibility. It is also a useful counterweight to that trend. The relationship-and-storytelling layer of the work doesn’t disappear because AI synthesis became important — it stays foundational and gets joined by new layers above it.
The Israeli PR Market Position
Israel is a uniquely concentrated communications market — a small country, a large global tech industry, a regional security and political profile that requires sophisticated communications work, and a press corps that is internationally networked through the major Israeli media houses and the international wire and trade press. Firms that operate at the top of the Israeli market — Minkovsky among them — need depth across government, security, tech, and corporate sectors simultaneously.
Minkovsky Media’s client roster reflects that. Few independent Israeli PR firms have built the same combination of high-tech, government, and high-stakes corporate work under one operating roof.
The AI-Era Position
Israeli technology companies are among the most heavily covered by international trade and business press, which means their AI-engine syntheses are denser and more complex than comparable companies in other markets. The AI Communications discipline — becoming the answer inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — is particularly consequential for Israeli tech firms positioning for international markets, M&A activity, or capital raises.
Minkovsky Media’s structural advantages here are the high-tech client roster, the press relationship depth, and the firm’s positioning as a one-stop strategic communications operation that can coordinate across earned, owned, paid, and digital. The question is whether the firm leans explicitly into Citation Share work and Generative Engine Optimization or continues to deliver the underlying capability under traditional service names.
Who Should Hire Minkovsky Media
Israeli technology companies, government and public-sector mandates inside Israel, high-stakes corporate communications work with a meaningful Israeli component, and crisis communications across the Israeli media and security landscape. Not the right fit for firms with no Israeli market exposure.
