ReBlonde: Profile of the Israeli PR Firm

Part of EPR's Israel Communications State · Top PR Firms in Israel 2026 · PR Firms Directory · Technology PR

The Tel Aviv-headquartered independent that built the Israeli tech-and-blockchain PR bench. Founded 2004. Motti Peer, CEO. Roughly 20-plus practitioners. Clients across cybersecurity, healthtech, consumer tech, crypto, and blockchain — including Spotify, Google, Viber, and Intel.

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Overview

ReBlonde is an independent public relations firm headquartered in Israel, serving global technology, cybersecurity, healthtech, consumer, and blockchain clients. The firm is led by Motti Peer (CEO) and Alona Stein (VP). Its client roster includes Spotify, Google, Viber, and Intel, plus a deep bench of Israeli and global tech companies scaling into the U.S. and European markets.

The firm operates a dedicated crypto and blockchain practice — BlondeChain — one of the earliest sector-specific PR units built inside an Israeli firm.

What ReBlonde Does

Full-service PR for technology companies scaling into U.S., European, and global markets. Practice mix:

• Cybersecurity — Israel's category-leading vertical. Founder narratives, category defense, industry-analyst engagement, tier-one press coverage.
• Healthtech and medtech — global product launches into the U.S. and European markets.
• Consumer technology — global product launches, app growth, cross-market campaigns.
• Crypto and blockchain (BlondeChain) — the dedicated unit. Token launches, exchange positioning, category defense.
• Founder and executive positioning — building the individual authority that anchors the company's coverage.
• Social and content strategy — integrated with earned media rather than treated as a separate line.

Notable Clients

Spotify · Google · Viber · Intel · Waze · Microsoft on the consumer-tech and platform side. On the crypto and blockchain side: Bancor · Sirin Labs · Celsius Network · Winding Tree · Liquid Apps · Veridium · Ignis · Ardor.

Recognition

• Best Viral Campaign for the Yo app (2015).
• PR World Awards — recognized for use of social and digital media in the Campaign of the Year category.
• Consistently cited in Israeli tech-industry press as one of the leading independent firms serving the export-oriented Israeli technology sector.

Where ReBlonde Sits in the Israeli PR Market

ReBlonde is one of the small group of Israeli independents that built the modern Israeli tech-PR export playbook — the one that takes an Israeli-headquartered technology company and lands it inside U.S. and European tier-one business press, industry analyst reports, and category-defining trade publications.

Related Israeli Firm Profiles

• Dani Levy Communications — Corporate + financial
• Rimon Cohen & Co. — Political + crisis
• Minkovsky Media — Tech + crisis
• Headline Media — Israeli tech to international
• K2 Global Communications — B2B deep tech
• Emerson Rigby Israel — Location branding

Hubs

Israel Communications State · Top PR Firms in Israel 2026 · Tel Aviv PR Firms · PR Firms Directory · Technology PR