The Tel Aviv-headquartered independent that built the Israeli tech-and-blockchain PR bench. Founded 2004. Motti Peer, CEO. Roughly 20-plus practitioners. Clients across cybersecurity, healthtech, consumer tech, crypto, and blockchain — including Spotify, Google, Viber, and Intel. The dedicated crypto unit, BlondeChain, is one of the earliest sector-specific practices in Israeli PR.
Overview
ReBlonde is an independent public relations firm headquartered in Israel, serving global technology, cybersecurity, healthtech, consumer, and blockchain clients. The firm is led by Motti Peer (CEO) and Alona Stein (VP). Its client roster includes Spotify, Google, Viber, and Intel, plus a deep bench of Israeli and global tech companies scaling into the U.S. and European markets.
The firm operates a dedicated crypto and blockchain practice — BlondeChain — one of the earliest sector-specific PR units built inside an Israeli firm.
What ReBlonde does
Full-service PR for technology companies scaling into U.S., European, and global markets. Practice mix:
Healthtech and medtech — global product launches into the U.S. and European markets.
Consumer technology — global product launches, app growth, cross-market campaigns.
Crypto and blockchain (BlondeChain) — the dedicated unit. Token launches, exchange positioning, category defense in a heavily scrutinized sector.
Founder and executive positioning — building the individual authority that anchors the company's coverage.
Social and content strategy — integrated with earned media rather than treated as a separate line.
Notable clients
Spotify · Google · Viber · Intel · Waze · Microsoft on the consumer-tech and platform side. On the crypto and blockchain side: Bancor · Sirin Labs · Celsius Network · Winding Tree · Liquid Apps · Veridium · Ignis · Ardor. The client mix spans early-stage Israeli tech, U.S.-listed platforms, and global consumer brands running Israel-adjacent campaigns.
Recognition
Best Viral Campaign for the Yo app (2015) — one of the reference cases in Israeli app PR.
PR World Awards — recognized for use of social and digital media in the Campaign of the Year category.
Consistently cited in Israeli tech-industry press as one of the leading independent firms serving the export-oriented Israeli technology sector.
Where ReBlonde sits in the industry
ReBlonde is one of the small group of Israeli independents that built the modern Israeli tech-PR export playbook — the one that takes an Israeli-headquartered technology company and lands it inside U.S. and European tier-one business press, industry analyst reports, and category-defining trade publications. The bench that competes globally on cybersecurity, blockchain, and consumer tech narratives — not just domestically.
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
