ReBlonde: Profile of the Israeli Tech PR Firm

Originally published April 2018. Updated October 14, 2026.

What is ReBlonde?

ReBlonde is an Israeli technology PR agency led by Motti Peer and Alona Stein. It is the successor to Blonde 2.0, the Tel Aviv agency Ayelet Noff and Peer founded in 2006, and serves tech startups, enterprises, venture capital firms and crypto companies.

How did ReBlonde begin?

NoCamels reported in December 2014 that Blonde 2.0 was founded in 2006 by Noff and Peer to promote startups, financial funds and enterprise companies, and that it would open a Boston office in January 2015, with about 70 clients including Viber, Mobli and StoreDot. A 2017 biography lists Peer as co-CEO of Blonde 2.0 and says he earlier ran ASTS International. In 2020 Peer described ReBlonde as having helped build brands globally for 14 years, per Gulf News.

What did Blonde 2.0 win for the Yo app?

A Business Wire release says Blonde 2.0 won Best PR Campaign and Best Viral Campaign in Ragan's 2015 Digital and Social Media Awards for the Yo launch. It says Yo downloads went from 50,000 users to over one million within 48 hours of the press release after technology influencer Robert Scoble shared the app.

What does ReBlonde do?

DesignRush describes technology PR with a speaking-opportunity program and analytics reports, and the firm highlights medtech, cyber, healthtech, finance, commerce, consumer tech, blockchain and crypto. In 2020 it announced a partnership with UAE-based White Water PR, described as one of the first official partnerships between an Israeli and a UAE firm in PR. EPR's technology PR and Israel PR companies pages cover its market.

Which clients has ReBlonde worked with?

EPR's earlier profile named Bancor, Sirin Labs, Celsius Network, Winding Tree, Liquid Apps, Veridium, Ignis and Ardor, and the firm's own descriptions also name GK8. These were crypto-era engagements and may not be current. Blonde 2.0's 2014 clients included Viber, Mobli and StoreDot.

How does ReBlonde compare with other Israeli PR firms?

ReBlonde is a small Israeli tech specialist, so compare it with Headline Media, Dani Levy Communications, Minkovsky Media and the firms on Tel Aviv PR firms.

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Related: PR agency profiles, Israel PR companies, Tel Aviv PR firms, Technology PR