Outshine PR: Newport Beach Hospitality PR Agency Profile

Outshine Public Relations is a Newport Beach, California agency dedicated exclusively to the culinary and hospitality industries, founded in 2015 by Talia Samuels, who is founder and president, per Newport Beach Indy and the Orange County Business Journal. Forbes recognized it as one of America's Best PR Agencies in 2021, per the agency. In June 2026 it was named agency of record for Gordon Ramsay at The Carnaby and Earl of Sandwich at the Downtown Disney District, per O'Dwyer's and Newport Beach Indy.

Originally published February 2021. Updated October 18, 2026.

Who founded and leads Outshine Public Relations?

The Orange County Business Journal profile says Samuels founded Outshine in 2015 and has deep roots in the hospitality industry, supporting hoteliers, restaurateurs, chefs and food and beverage brands through creative storytelling. It says the agency represents James Beard Award-winning and Michelin-starred chefs, AAA Five Diamond properties and new-to-market culinary brands, and that Samuels is recognized for her poise, tenacity and integrity. Expertise.com adds that she sits on two restaurant association boards.

Person	Role	Source
Talia Samuels	Founder and president	Newport Beach Indy; Orange County Business Journal

What did Outshine announce in June 2026?

Outshine was named agency of record for Gordon Ramsay at The Carnaby and Earl of Sandwich at the Downtown Disney District at the Disneyland Resort. Newport Beach Indy reported that it will lead media relations, grand opening communications, brand storytelling and ongoing visibility campaigns, and that the Ramsay restaurant is slated to open directly above the new Earl of Sandwich. The appointment, it said, strengthens Outshine's roster of nationally recognized hospitality clients. Samuels said the two restaurants each represent a distinct chapter in the evolution of dining at Downtown Disney.

What does Outshine Public Relations do?

The agency describes itself as nationally recognized and dedicated exclusively to culinary and hospitality, and the Orange County Business Journal lists public relations, social media management, photography, videography and digital marketing. EPR's hospitality PR, food and beverage PR and travel PR sections cover the surrounding categories.

How does Outshine Public Relations compare with other hospitality PR firms?

Outshine is a small hospitality specialist. Compare it with other focused boutiques in EPR's PR agency profiles directory, the Los Angeles PR firms list for the Southern California market, Heron Agency, Durée & Company and Alice Marshall Public Relations.

---

Related: PR agency profiles, Los Angeles PR firms, Hospitality PR, Food and beverage PR, 5W Public Relations