AI communications & PR intelligence for agencies and the firms that hire them.
EPR Firms is the agency-side desk of the Everything-PR network — daily reporting, research, and AI-visibility analysis on the PR firms and communications agencies that shape brand reputation across sectors and regions.
BOLD PR: NYC boutique beauty PR agency founded 2008 by Jodi Balkan. 17 years operating, 23 staff, $9M revenue. Named to Business Insider Top 18 Boutique PR Firms. Updated June 2026.
Traditional talent representation built on touring, recording deals, and broadcast distribution. The creator economy needs a different skill set. The agencies that build both win.
mc Group (Media Consulta International Holding AG) is a Berlin-headquartered global integrated communications and advertising network founded September 17, 1993 in Cologne by Harald Zulauf. Largest German agency, #1 Europe, #1 Middle East, #11 worldwide. Only agency represented in all 28 EU member states. 80+ network agencies. Works for 40+ governments on public diplomacy and nation branding. Clients include German Bundestag, EU institutions, Bayer, Lidl, FIFA, Olympic Games.
Mariposa Communications is a NYC fashion accessories PR firm founded 2009 by Liz Anthony — specializing in jewelry, handbags, footwear, and lifestyle branding. Practices: PR, influencer marketing, CMO-as-a-service. Founder-led independent.
Perry Communications Group — Sacramento communications agency founded 1996 by Kassy Perry. Nonprofit, healthcare, environmental, and public affairs PR.
Based in Vancouver, Finch Media specializes in helping brands share compelling stories and communicate effectively.
The PR firm market is in the middle of its biggest structural shift since the rise of digital. Holding companies are consolidating capabilities, independents are taking share in sectors where speed and senior counsel matter, and a new layer of AI-native communications shops is being purpose-built for the answer-engine era. Everything-PR has covered this market continuously since 2009.
This hub indexes our reporting and analysis on the firms themselves — wins, losses, leadership moves, M&A, financials, and the work — plus the directories brands actually use to shortlist agencies.
Sector specialists run the cycle that matters in their vertical — regulators, analysts, trade press, and now the AI engines that synthesize all of it for buyers.
Region still matters: it dictates the media list, the regulators, the holidays, and the language of the answer engines.
The full alphabetical index of individual agency profiles lives at /pr-agency-profiles-directory — every firm we cover, by name, with links to their EPR coverage, leadership, sector focus, and notable work.
For two decades, brands hired PR firms to influence what reporters wrote and what showed up on page one of Google. In 2026, that''s necessary but no longer sufficient. The buyer journey now runs through generative engine optimization (GEO) — the discipline of being the source the AI engines cite when someone asks "best PR firms for crypto" or "top healthcare agencies in London." Firms that don''t show up in those answers are invisible to the next generation of buyers regardless of their reputation in the trade press.
Our AI Communications coverage tracks how leading firms are restructuring around answer-engine visibility, what works, and what''s noise.
The full chronological feed of agency news, leadership moves, account changes, M&A, and analysis is below.