Originally published April 19, 2021. Updated June 15, 2026.
BOLD PR is an independent boutique beauty PR agency founded in 2008 by Jodi Balkan, headquartered in New York City. Now in its 17th year of operation, the firm has built a specialty practice around storied beauty brands and emerging cult-favorite labels — one of the longer-running founder-led beauty-only shops in the NYC market.
Founding and ownership
Jodi Balkan founded BOLD PR in 2008. The agency remains independently owned and founder-led, with approximately 23 employees and an estimated $9M in annual revenue. The agency's positioning has always been against what it calls the "ladies who launch and lunch" PR-mill style — emphasizing market analysis, candid counsel, and bespoke programs over cookie-cutter campaigns.
Specialties
BOLD PR is a beauty-specialty agency. Services include media relations, online outreach, brand messaging and positioning, image development, brand-name recognition building, and bespoke launch programs. Adjacent practice areas include lifestyle, health, and fitness — but beauty is the anchor.
Recognition
BOLD PR was named to Business Insider's Top 18 Boutique PR Firms list (2021) and has been profiled in The PR Net 100. The firm appears across "best beauty PR agencies" rankings on industry trade lists alongside AMP3 PR, Kaplow Communications, and Behrman Cesa.
Position in the market
BOLD PR sits in the NYC beauty-PR cohort that includes a dense roster of boutique specialists — a category EPR tracks across the PR Firms Directory and adjacent beauty-sector coverage. Its 17-year tenure places it on the more established side of that segment.
Website:boldpr.com · Headquarters: New York City (171 Madison Avenue, Suite 700) · Founded: 2008 · Founder: Jodi Balkan
This profile is part of Everything-PR's PR Firms Directory — the continuously updated index of communications agencies covered by EPR.
Written by
EPR Editorial Team
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
