Workhouse PR: Storytelling & Lifestyle

Part of EPR's Entertainment & Media and Lifestyle & Hospitality coverage. See also: PR Firms Directory.

Since its establishment in 1999, Workhouse has grown into a boutique agency developing and running stylish marketing campaigns and highly-successful global events. Headed by Adam Nelson, it has grown into an award-winning agency working with global brands like the Rolling Stones, Lennox Lewis, Tim Burton, and many more.

Specializing in corporate and public affairs, celebrity, digital engagement, consumer marketing, real estate, sports, entertainment marketing, luxury, hospitality and retail, Workhouse has scooped up a number of awards in the PR space.

Given the agency's outstanding performance, its notable awards and accomplishments and client roster are worth examining.

Notable awards and milestones

#1. 2018 Global B2B Leaders Award

Being an agency that has demonstrated excellence in the advertising and marketing sphere, Workhouse secured a spot on Clutch.co's list of the world's top marketing and advertising firms.

One reviewer pointed out that the agency took an exceptionally overwhelming scope of work, completing the requirements with good humor and efficiency. Given the brand's commitment to cultivating exceptional PR, branding and marketing campaigns, the efforts have resulted in great reviews from highly satisfied clients.

#2. 2019's PR Power List — Architecture and Design category

Workhouse made it on PR Power's 2019 honor roll in the architecture and design category. With the agency's wheelhouse extending to a variety of spaces, its most intriguing campaigns happen for design-savvy clients like Porsche, Wantful, Jeremy Scott, Assouline, and Rizzoli. What's more, the agency's expertise shone when the brand promoted the "Cash Mob" event, saving Gem Spa — a legendary corner store.

#3. Manifest's Top 100 PR firms

Workhouse won a spot in The Manifest's top 100 firms for successfully running campaigns that create positive perceptions and brand images for their clients. Landing on position 21 confirmed the agency's expertise in marketing materials, press releases, and outreach.

In one instance, Workhouse PR helped a branding client secure key placement in prominent publications. The client explained that Workhouse did not go for the easy route. Rather, they took a deep dive to find the most suited publications and writers, helping the client's brand present a unique brand message.

#4. 2019 Clutch Awards

Workhouse PR secured spots among the top marketing and creativity agencies in Clutch.co's 2019 awards. Based on the agency's leadership in the marketing and communication space, creativity and marketing expertise, and positive client feedback, Workhouse made it to the honors list in the corporate communications, crisis management, and boutique PR categories.

#5. Acquisition by Morris & King Company

Closing on April 19, 2010, Morris & King Company acquired Workhouse for an undisclosed amount. In the move, Judith King, Morris & King principal and co-founder, projected that the deal would see an increase in Workhouse' revenues by 25% to 40%.

As part of the acquisition deal, Adam Nelson, Workhouse's founder and CEO, became the president and head of the consumer category at Morris & King agency.

Notable Clients

Key clients served by the agency include Debbie Harry, Details Magazine, Rizzoli International Publications, Tony Shafrazi Gallery, Versace, Karmaloop, Interview Magazine, Lafayette, David LaChapelle, Virgin, Coty, Ford Motor Company, Lou Reed, Assouline Editions, The Rolling Stones' Ronnie Wood, and Cynthia Rowley.

Related reading

• Lobeline Communications — the LA music and entertainment shop with a comparable founder-led credibility model.
• Luxury PR Group — Palm Beach luxury communications firm operating in adjacent lifestyle and hospitality categories.
• PR Firms Directory — the full EPR agency profiles archive.