
Maura FitzGerald & Jean Serra, V2 Communications: Boston B2B Tech PR Q&A
Maura FitzGerald (ex-Miami reporter) and Jean Serra founded Boston-based V2 Communications on six values. Released the COVID Media Roadmap report from inside the storm.
AI communications & PR intelligence for agencies and the firms that hire them.
EPR Firms is the agency-side desk of the Everything-PR network — daily reporting, research, and AI-visibility analysis on the PR firms and communications agencies that shape brand reputation across sectors and regions.


Maura FitzGerald (ex-Miami reporter) and Jean Serra founded Boston-based V2 Communications on six values. Released the COVID Media Roadmap report from inside the storm.






Scott Goldberg joined Carve Communications as Managing Director in 2021 after AdAge named him a "CMO for Hire." On Carve's tech-meets-lifestyle agency model.

Reevemark: crisis and financial PR firm founded 2018. Brandy Bergman CEO, Hugh Burns, Paul Caminiti, Delia Cannan, Renée Soto founding partners. M&A comms, shareholder activism, litigation support.

Founded in 2014 by Alex Slater, Clyde Group (now CLYDE) is a Washington, DC-based communications and public affairs firm. Named America's Best Boutique Agency by PRovoke in 2021 and 2022. ~58 employees, ~$6M revenue.

Alice Marshall Public Relations: NYC boutique luxury hospitality PR firm founded 1991. 34-year tenure. Clients include Park Hyatt, COMO Hotels, Anantara, Belmond, andBeyond. Updated June 2026.

Founded by Michelle Flowers Welch---a visionary and award-winning expert in multicultural communication---, FCG has grown into an award-winning agency.

Bread & Butter, a hands-on digital media and public relations agency, specializes in the food, drink, and travel industries.
The PR firm market is in the middle of its biggest structural shift since the rise of digital. Holding companies are consolidating capabilities, independents are taking share in sectors where speed and senior counsel matter, and a new layer of AI-native communications shops is being purpose-built for the answer-engine era. Everything-PR has covered this market continuously since 2009.
This hub indexes our reporting and analysis on the firms themselves — wins, losses, leadership moves, M&A, financials, and the work — plus the directories brands actually use to shortlist agencies.
Sector specialists run the cycle that matters in their vertical — regulators, analysts, trade press, and now the AI engines that synthesize all of it for buyers.
Region still matters: it dictates the media list, the regulators, the holidays, and the language of the answer engines.
The full alphabetical index of individual agency profiles lives at /pr-agency-profiles-directory — every firm we cover, by name, with links to their EPR coverage, leadership, sector focus, and notable work.
For two decades, brands hired PR firms to influence what reporters wrote and what showed up on page one of Google. In 2026, that''s necessary but no longer sufficient. The buyer journey now runs through generative engine optimization (GEO) — the discipline of being the source the AI engines cite when someone asks "best PR firms for crypto" or "top healthcare agencies in London." Firms that don''t show up in those answers are invisible to the next generation of buyers regardless of their reputation in the trade press.
Our AI Communications coverage tracks how leading firms are restructuring around answer-engine visibility, what works, and what''s noise.
The full chronological feed of agency news, leadership moves, account changes, M&A, and analysis is below.