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Flowers Communications Group: Agency Profile

Flowers Communications Group is a Chicago-based multicultural PR and integrated marketing agency founded by Michelle Flowers Welch. Specialty in African American, Hispanic, and Asian American consumer communications.

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Specialty

Multicultural, Nonprofit & Social Impact

Profiled

Feb 2, 2021

Desk

EPR Editorial Team

Firm summary

Related: PR Firms Directory · PR Leaders Directory · Best African American-Owned PR Firms

Flowers Communications Group

Headquartered in Chicago, Flowers Communications Group (FCG) offers public relations, integrated marketing, and social media services with deep specialty in multicultural and inclusive communications.

Founded by Michelle Flowers Welch — a visionary and award-winning expert in multicultural communication — FCG has grown into an award-winning agency. The firm's core values have seen multiple young professionals receive high honors, including the 2019 PRSA Chicago Young Professional of the Year and the Publicity Club of Chicago's 30 Under 30.

Client List

FCG's client list includes Federal Home Loan Bank of Chicago, the City of Chicago, Illinois Lottery, American Honda, Chicago Park District, the Brown-Forman Corporation, Illinois Department of Transportation, Ombudsman Educational Services, and The Black McDonald's Operators Association of Chicago and Northwest Indiana.

Awards

PRnews' Agency Elite Winner — Branding. Teaming up with the Federal Home Loan Bank of Chicago, FCG developed a branding campaign dubbed "BE BOLD & INSPIRE," a rallying call for employees to drive a diverse and inclusive work environment.

Gold Bulldog Award — Diversity/Inclusion Campaign. FCG received a Gold Bulldog award for its excellence in diversity and inclusion. The Gold Bulldog — the only PR award program adjudged by journalists — celebrated FCG's "BE BOLD & INSPIRE" campaign.

PRSA Award of Excellence. Working with Jack Daniel's during their 2018 national whisky sour day, consumers experienced an unmatched cocktail to celebrate the day while earning the brand the much-needed publicity.

FCG also won numerous awards for bold, authentic, and creative programs bridging the gap between multicultural consumers and iconic brands. The agency's campaigns reach African American, Asian, and Hispanic consumers — a market with buying power approaching $3.2 trillion.

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See also: PR Agency Profiles Directory · PR Leaders Directory · Best African American-Owned PR Firms

Flowers Communications Group FAQ

Who founded Flowers Communications Group?

Michelle Flowers Welch founded FCG in Chicago. She is recognized as an award-winning expert in multicultural communication and continues to lead the firm.

Where is FCG headquartered?

Chicago, Illinois. The firm serves clients nationally from its Chicago base.

What does FCG specialize in?

Multicultural and inclusive public relations, integrated marketing, and social media — with particular strength reaching African American, Hispanic, and Asian American consumers. The firm has deep experience in government, financial services, automotive, and food and beverage sectors through clients like American Honda, the City of Chicago, and Brown-Forman.

Is FCG independent?

Yes. FCG is founder-led and independently owned.

Editorial assessment by Everything-PR, based on public record and archive coverage. No firm-supplied marketing copy, no paid placement.

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