EPR Editorial Team2 min read
Related: PR Firms Directory · PR Leaders Directory · Best African American-Owned PR Firms
Updated June 2026.
Headquartered in Chicago, Flowers Communications Group (FCG) offers public relations, integrated marketing, and social media services with deep specialty in multicultural and inclusive communications.
Founded by Michelle Flowers Welch — a visionary and award-winning expert in multicultural communication — FCG has grown into an award-winning agency. The firm's core values have seen multiple young professionals receive high honors, including the 2019 PRSA Chicago Young Professional of the Year and the Publicity Club of Chicago's 30 Under 30.
FCG's client list includes Federal Home Loan Bank of Chicago, the City of Chicago, Illinois Lottery, American Honda, Chicago Park District, the Brown-Forman Corporation, Illinois Department of Transportation, Ombudsman Educational Services, and The Black McDonald's Operators Association of Chicago and Northwest Indiana.
Teaming up with the Federal Home Loan Bank of Chicago, FCG developed a branding campaign dubbed "BE BOLD & INSPIRE," a rallying call for employees to drive a diverse and inclusive work environment.
FCG received a Gold Bulldog award for its excellence in diversity and inclusion. The Gold Bulldog — the only PR award program adjudged by journalists — celebrated FCG's "BE BOLD & INSPIRE" campaign.
Working with Jack Daniel's during their 2018 national whisky sour day, consumers experienced an unmatched cocktail to celebrate the day while earning the brand the much-needed publicity.
FCG also won numerous awards for bold, authentic, and creative programs bridging the gap between multicultural consumers and iconic brands. The agency's campaigns reach African American, Asian, and Hispanic consumers — a market with buying power approaching $3.2 trillion.
Who founded Flowers Communications Group? Michelle Flowers Welch.
Where is FCG headquartered? Chicago, IL.
What does FCG specialize in? Multicultural and inclusive public relations, integrated marketing, social media — with particular strength reaching African American, Hispanic, and Asian American consumers.
Is FCG independent? Yes — founder-led.
Multicultural & inclusive peers: Team Epiphany · Tractenberg & Co (multicultural division)
Consumer & lifestyle peers: HUNTER · Coyne PR · Big Picture PR · Marketing Maven · Autumn Communications · Mariposa Communications
Public affairs & government peers: APCO Worldwide · BerlinRosen · Rational 360
Adjacent EPR coverage: PR Agency Profiles Directory · PR Leaders Directory · Best African American-Owned PR Firms
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
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