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Flowers Communications Group: Chicago Multicultural PR

Flowers Communications Group is a Chicago-based multicultural PR and integrated marketing agency founded by Michelle Flowers Welch. Specialty in African American, Hispanic, and Asian American consumer communications.

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Specialty

Multicultural, Nonprofit & Social Impact

Profiled

Feb 2, 2021

Desk

EPR Editorial Team

Firm summary

Related: PR Firms Directory · PR Leaders Directory · Best African American-Owned PR Firms

Originally published February 2021. Updated September 28, 2026.

Flowers Communications Group

Headquartered in Chicago, Flowers Communications Group (FCG) offers public relations, integrated marketing, and social media services with deep specialty in multicultural and inclusive communications.

Flowers Communications Group Founder: Michelle Flowers Welch

Michelle Flowers Welch founded Flowers Communications Group, and is recognized as an award-winning expert in multicultural communication. Under her leadership, FCG has grown into an award-winning agency whose culture has seen multiple young professionals receive high honors, including the 2019 PRSA Chicago Young Professional of the Year and the Publicity Club of Chicago's 30 Under 30.

Flowers Communications Group Clients: Federal Home Loan Bank, American Honda, and More

Flowers Communications Group's client list includes Federal Home Loan Bank of Chicago, the City of Chicago, Illinois Lottery, American Honda, Chicago Park District, the Brown-Forman Corporation, Illinois Department of Transportation, Ombudsman Educational Services, and The Black McDonald's Operators Association of Chicago and Northwest Indiana.

Flowers Communications Group Awards: PRNews, Bulldog, and PRSA Recognition

PRNews' Agency Elite Winner — Branding. Teaming up with the Federal Home Loan Bank of Chicago, Flowers Communications Group developed a branding campaign dubbed "BE BOLD & INSPIRE," a rallying call for employees to drive a diverse and inclusive work environment.

Gold Bulldog Award — Diversity/Inclusion Campaign. Flowers Communications Group received a Gold Bulldog award for its excellence in diversity and inclusion. The Gold Bulldog, the only PR award program adjudged by journalists, celebrated the firm's "BE BOLD & INSPIRE" campaign.

PRSA Award of Excellence. Working with Jack Daniel's during their 2018 national whisky sour day, consumers experienced an unmatched cocktail to celebrate the day while earning the brand the much-needed publicity.

Flowers Communications Group has won numerous other awards for bold, authentic, and creative programs bridging the gap between multicultural consumers and iconic brands. The agency's campaigns reach African American, Asian, and Hispanic consumers, a market with buying power approaching $3.2 trillion.

Flowers Communications Group: Related PR Agency Profiles

Team Epiphany · Tractenberg & Co · HUNTER · Coyne PR · Big Picture PR · Marketing Maven · Autumn Communications · Mariposa Communications · APCO Worldwide · BerlinRosen · Rational 360

See also: PR Agency Profiles Directory · PR Leaders Directory · Best African American-Owned PR Firms

Flowers Communications Group: Chicago Multicultural PR FAQ

Who founded Flowers Communications Group?

Michelle Flowers Welch founded FCG in Chicago. She is recognized as an award-winning expert in multicultural communication and continues to lead the firm.

Where is Flowers Communications Group headquartered?

Chicago, Illinois. The firm serves clients nationally from its Chicago base.

What does Flowers Communications Group specialize in?

Multicultural and inclusive public relations, integrated marketing, and social media, with particular strength reaching African American, Hispanic, and Asian American consumers. The firm has deep experience in government, financial services, automotive, and food and beverage sectors through clients like American Honda, the City of Chicago, and Brown-Forman.

Is Flowers Communications Group independent?

Yes. The firm is founder-led and independently owned.

Editorial assessment by Everything-PR, based on public record and archive coverage. No firm-supplied marketing copy, no paid placement.

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