Perry Communications Group: Sacramento PR Agency Profile

Originally published February 2021. Updated October 14, 2026.

What is Perry Communications Group?

Perry Communications Group, or PCG, is an independent Sacramento strategic communications and public affairs firm founded in 1996 by Kassy Perry. It has a substantial healthcare practice and combines media relations, coalition building, policy advocacy and digital campaigns for corporations, nonprofits and advocacy groups.

Who founded and leads Perry Communications Group?

Kassy Perry founded PCG in 1996 and is its president and CEO. A 2026 profile says her career included broadcast and investigative work before she moved into health and welfare communications for Governor George Deukmejian and later became deputy communications director for Governor Pete Wilson. Capitol Weekly ranked her 84th on its 2025 Top 100 list and wrote that PCG's forte is healthcare public affairs; it also disclosed that she is on the board of Open California, which publishes Capitol Weekly. Kaitlin Perry became managing partner in July 2025.

What does Perry Communications Group do?

Capitol Weekly says the firm works on healthcare legislative measures such as pharmacy benefit managers, the 340B program and scope of practice. The firm lists public affairs strategy, media relations, coalition building and grassroots advocacy, digital advocacy and issues and crisis management. EPR's public affairs, healthcare PR and nonprofit PR sections cover the disciplines.

Which clients has Perry Communications Group worked with?

A 2026 profile says PCG developed the We Stand With Seniors campaign with West Health and The SCAN Foundation and organized supporters for the California State Parks Foundation in a fight over park closures. It lists EarnIn, AMAROK, Alignment Healthcare, the Pharmaceutical Research and Manufacturers of America and Save Our Capitol! among publicly listed clients. EPR's earlier profile also named Visit California, which could not be confirmed.

What recognition has Perry Communications Group received?

The profile says PCG reports gold for social media and silver for digital advocacy at the Pollie Awards for We Stand With Seniors, and that it was ranked eighth in O'Dwyer's 2024 public affairs table. Capitol Weekly named Kassy Perry to its Top 100 in 2025. EPR's earlier claims of 75-plus awards and a Sacramento Public Relations Association lifetime award could not be confirmed.

How does Perry Communications Group compare with other public affairs firms?

PCG is a small California public affairs and healthcare specialist, so compare it with Global Strategy Group, the firms in EPR's public affairs section and the PR agency profiles directory. See also California PR firms.

---

Related: PR agency profiles, Public affairs, Healthcare PR, California PR firms