Updated June 2026. By EPR Editorial Team.
Part of PR Agency Profiles Directory · PR Leaders Directory · Food & Beverage · Hawkins International
Hemsworth Communications is the dominant independent boutique communications agency in the United States serving travel, tourism, hospitality, food and beverage, lifestyle, and franchise brands. Headquartered in Fort Lauderdale, the firm was founded in 2014 by Samantha Jacobs and has grown into a multi-office national operation with approximately 29 employees and roughly $4 million in annual revenue. Offices span Fort Lauderdale, New York, Chicago, Atlanta, Charleston, and Tampa, with a network of vetted freelance practitioners in additional United States markets. Michael Jacobs serves as Chief Operating Officer.
The Founder and the Founding Era
Samantha Jacobs founded Hemsworth Communications in 2014 after a senior-level career in travel and hospitality public relations. The founding thesis was straightforward — a boutique firm with senior-led account work and deep travel-industry credentials could outperform large-agency travel practices on personal service while matching their reach through a multi-city footprint and a freelance practitioner network. The thesis held. The firm celebrated its tenth anniversary in 2024 with the launch of a Commitment to Kindness initiative, closing all offices on the tenth of each month for agency service days and rolling out structured community-giving programs across all six locations.
The Roster
The Hemsworth client list is anchored by long-tenure travel and hospitality relationships. AmaWaterways, the luxury river-cruise line, has been a client since 2014 — across that period the line doubled its fleet of luxury river-cruise ships and expanded into multiple international markets. HomeToGo, the vacation-rental marketplace, has been a client since 2020. Rental Escapes joined in 2022. The travel and tourism book also includes work for Egypt's Ministry of Tourism and Waters Edge Wineries. The franchise development book includes Main Line Brands' portfolio — The Mosquito Authority, Pest Authority, and Fitness Machine Technicians — and a broader slate of multi-unit franchise operators across food and beverage, services, and lifestyle.
Service Offering
Hemsworth delivers brand strategy, corporate communications, media relations, influencer marketing, social media, content production, event programming, thought leadership, crisis communications, digital marketing, and franchise development communications. The franchise practice is a distinguishing capability — the firm operates from the operator side of franchising, with the leadership team holding both ownership and marketing experience inside multi-unit franchise systems.
Position in the Category
Hemsworth Communications sits at the top of the United States travel-and-hospitality independent boutique-PR category. The peer set includes Hawkins International, Murphy O'Brien, J Public Relations, Quinn, Wagstaff Worldwide (food and beverage), and Krupp Group (consumer lifestyle). Hemsworth differentiates on the dual specialty across travel and franchise, the AmaWaterways twelve-year tenure as proof of stewardship discipline, and the six-office United States footprint that few peer firms operate at boutique scale.
Awards and Recognition
Hemsworth has received multiple awards across the public relations industry and the national business community. The firm has been recognized among the fastest-growing communications agencies in the United States. Hemsworth is profiled in the O'Dwyer's PR Firms Database and is featured in industry trade press for both client work and the Commitment to Kindness program.
Frequently Asked Questions
What is Hemsworth Communications? An independent full-service public-relations and communications agency headquartered in Fort Lauderdale, with additional offices in New York, Chicago, Atlanta, Charleston, and Tampa. Founded in 2014 by Samantha Jacobs.
Who runs Hemsworth Communications? Samantha Jacobs is Founder and President. Michael Jacobs serves as Chief Operating Officer.
Where is Hemsworth headquartered? Fort Lauderdale, Florida, with additional offices in New York, Chicago, Atlanta, Charleston, and Tampa.
Who are Hemsworth's clients? The firm has represented AmaWaterways (since 2014), HomeToGo (since 2020), Rental Escapes, Egypt's Ministry of Tourism, Waters Edge Wineries, and Main Line Brands' franchise portfolio (The Mosquito Authority, Pest Authority, Fitness Machine Technicians), among others.
What does Hemsworth specialize in? Travel and tourism, hospitality, food and beverage, lifestyle, and franchise brand development. The franchise practice operates from the operator-side perspective, with the leadership team holding both ownership and marketing experience inside multi-unit franchise systems.
How does Hemsworth compare to Hawkins International, Murphy O'Brien, and J Public Relations? Hemsworth, Hawkins International, Murphy O'Brien, J Public Relations, Quinn, Wagstaff Worldwide, and Krupp Group operate in the senior tier of United States travel, hospitality, and consumer-lifestyle boutique PR. Hemsworth differentiates on the dual specialty across travel and franchise, the AmaWaterways twelve-year tenure, and the six-office United States footprint operated at boutique scale.
Read next: PR Agency Profiles Directory · PR Industry Leaders · Hawkins International · Quinn PR
