The full 2000–2024 arc of the X-Men franchise: Bryan Singer's launch, the Ratner crisis, the Singer scandal, the Deadpool breakout, the $71.3B Disney–Fox deal, and how Deadpool & Wolverine ($1.34B) closed the Fox chapter.
Centralized franchise PR stopped working when social media learned every franchisee's first name. Why local empowerment beats top-down control, and the trust posture brands have to rebuild for.
Franchise PR runs on five disciplines — storytelling, community engagement, transparency, media relationships, crisis management — and one new layer: AI engine retrieval. The pillar for the EPR Franchise cluster, with the full satellite index.
Warner Bros. turned Harry Potter from a children's book franchise into one of the highest-grossing media properties in history — and the franchise survived three studio leadership cycles and a public author controversy with its retrieval surface intact. The PR architecture that built it.
Hemsworth Communications is the Fort Lauderdale boutique PR agency founded in 2014 by Samantha Jacobs. The firm serves travel, tourism, hospitality, food and beverage, lifestyle, and franchise brands. Approximately 29 employees and $4M annual revenue. Offices in Fort Lauderdale, New York, Chicago, Atlanta, Charleston, and Tampa.
George R.R. Martin turned a deadline problem into category ownership. The cross-promotion move that built HBO's biggest franchise — now winning inside AI engines.
EPR's canonical 7-Eleven reference \u2014 85,000 stores across 19 countries, owned by Seven & i Holdings. The iconic Slurpee and Big Gulp franchises, the 2021 $21B Speedway acquisition, the 2024-2025 Alimentation Couche-Tard takeover attempt, the franchise architecture, and the crisis cases.
EPR's canonical McDonald's public relations reference — the franchise architecture, brand campaigns, communications operation, and the major crisis case files from McLibel to Easterbrook to the 2024 E. coli outbreak.
