Revenue Intelligence

Gong: The B2B Brand That Treated LinkedIn Like a Channel, Not a Press Release Distribution List

Gong, founded by Amit Bendov and Eilon Reshef, valued at $7.25B in 2021, built the LinkedIn-first B2B social playbook under CMO Udi Ledergor. The playbook every B2B CMO knows; few execute.

EPR Editorial Team · Mar 7, 2022

Revenue Intelligence

The Revenue Lessons Archive: Why Companies Win — and Why They Lose

Fourteen cases. Seven winners. Seven losers. Each one a diagnosis against the five engines of Revenue Intelligence. What executives can actually learn from the wins and the wreckage.

EPR Editorial Team · Oct 24, 2011

Revenue Intelligence

How Companies Actually Increase Sales: The Five Engines of Growth

The five engines that actually drive revenue growth — Visibility, Authority, Distribution, Conversion, Retention. Run them as a system, not as departments.

EPR Editorial Team · Apr 24, 2011