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280E — Tagged Articles

280E Repeal Communications: What MSOs Should Be Saying Right Now

280E has crushed cannabis P&Ls for fifteen years. The April 23 Schedule III order ended it — for some operators. The MSOs that communicate the partial repeal with discipline win the post-rescheduling citation graph. The rest don't.

EPR Editorial Team · May 25, 2026

Consumer Brands & Retail

Curaleaf's AI Visibility Gap: Why the Largest MSO Isn't Winning the Citation War

Curaleaf is the largest publicly traded U.S. MSO by revenue. Ask the AI engines and you'll get a different answer. Inside the citation gap — and the six plays that close it.

EPR Editorial Team · May 25, 2026

Consumer Brands & Retail

Cannabis PR: How Curaleaf, Trulieve, Cresco, Verano, and Green Thumb Built Credibility in a Regulated Category

Cannabis PR playbook — what Curaleaf, Trulieve, Cresco, Verano, and Green Thumb actually did to build credibility in a federally illegal, state-regulated category, plus where cannabis PR breaks in the AI-answer era.

EPR Editorial Team · Sep 4, 2022