AI Communications
How to Answer a Client AI Security Questionnaire
How PR agencies answer a client's AI security questionnaire, covering tool tiers, data training, and policy.
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Agency Operations — Tagged Articles
AI Communications
How to Train a PR Team on AI Tools in One Week
A five-day plan to train a PR team on AI tools, covering setup, prompting, policy, tool split, and review.
AI Communications
AI Vendor Comparison Checklist for Agencies
A vendor comparison checklist for PR agencies choosing AI tools, covering data handling, admin controls, and cost.
AI Communications
AI Data Handling Policy Template
A ready-to-adapt AI data handling policy template for PR agencies, covering approved tools, restricted material, and rollout.
PR Firms & Communications Agencies
How to Interview a PR Agency Before You Hire One
Hiring a PR agency is a significant decision. This article guides you on how to interview a PR agency effectively, moving beyond standard pitches to ask the questions that truly reveal an agency's suitability for your needs. Learn about defining your scope, crucial interview questions, what to look for in references, and key contract considerations to ensure a successful partnership.
AI Communications
AI and Client Confidentiality: What Comms Teams Can and Can't Put Into a Chatbot
A communications team handles sensitive client material. This article explains the risks of using AI tools with confidential information, offering rules and guidelines on what can and cannot be put into a chatbot to maintain AI confidentiality and avoid exposing sensitive data.
AI Communications
Free vs Paid: Which AI Tools Are Worth the Budget for a PR Team
This article explores the value of free versus paid AI tools for public relations teams, offering guidance on budgeting and identifying which upgrades are truly beneficial. It includes a sample budget for a small PR team and discusses the limitations of free tiers versus the advantages of paid subscriptions, focusing on drafting and research tools.
PR Firms & Communications Agencies
PR and GEO Agency AI Stack: What Agencies Are Actually Buying in 2026
Three years into the generative AI cycle, the early adoption hype has settled into something more useful: a clearer picture of which tools are doing real work in agency operations, which are still in pilot, and which were oversold and quietly shelved. A scan of agency operations