OpenAI Instant Checkout. Google Universal Commerce Protocol. Walmart as double anchor. The single shift that turns answer-engine visibility into a sales-channel revenue line.
Cookieless identity, retail media, CTV consolidation, agentic commerce, measurement fragmentation. EPR's defended reference on the modern AdTech and MarTech stack.
AmEx's 2012 FOX/NBCUniversal shoppable-TV bet was strategically right and tactically early. The thesis \u2014 commerce embedded inside the attention surface where intent forms \u2014 is now playing out at full scale inside the AI engines. Citation is the new ad inventory.
