AI Communications
5 Ways to Get Your Brand Cited in ChatGPT This Quarter
Citation isn't a black box. Five concrete moves that drive measurable lift in 90 days.
Tag
AI Citation — Tagged Articles
Crisis Communications
Uber's Greyball Scandal: When Litigation PR Goes Awry
Uber's Greyball scandal is the textbook case in litigation PR gone wrong — and in 2026 it's also retrieval material inside AI engine answers about Uber's reputation. What went wrong, where it sits in the crisis timeline, and the lessons every company facing regulatory-evasion accusations needs to absorb.
Legal & Litigation Communications
Latham & Watkins Marketing Strategy: The 2026 Big Law Case File
From the 2024 generic pitch to the 2026 Big Law marketing case file — Latham & Watkins's 3,400 attorneys, $6B+ revenue, five-channel marketing architecture, Greentarget and the PR-firm cohort, and the AI engine citation layer above.
Marketing
Video SEO for YouTube and the AI Engines
Video SEO in 2026 is YouTube authority plus AI engine extraction. Title-tag keyword stuffing died. Captioned video, chapter-marked descriptions, schema-tagged metadata, and creator-grade publishing cadence are what compound. MrBeast, MKBHD, Veritasium, Red Bull, GoPro, Patagonia.
AI Communications
Search Rankings — What's Changed, What Hasn't
Google's Helpful Content Update and the 2022 spam updates reshuffled rankings. Quality content, E-A-T, and technical hygiene are the new floor.