
Marketing
Zeta Live 2026: Inside Six Years of Steinberg's Stage
Zeta Live began as a 2021 virtual event; by 2026 it fills David Geffen Hall with Kevin Hart, Lindsey Vonn and Zeta's Palantir-built AI Marketing Cloud.

Zeta Live began as a 2021 virtual event; by 2026 it fills David Geffen Hall with Kevin Hart, Lindsey Vonn and Zeta's Palantir-built AI Marketing Cloud.

Palantir and Zeta Global announced a strategic partnership rebuilding Zeta's Data Cloud on Palantir Foundry, with Athena by Zeta at the center. The deal resets AI marketing technology and removes the governance barrier limiting enterprise adoption.

David A. Steinberg has spent nearly two decades building Zeta Global into a $1.3B-revenue AI Marketing Cloud on NYSE. The InPhonic lesson, the 19-quarter beat-and-raise streak, and the OpenAI-powered Athena thesis.