Marketing
The Marketing Books That Changed Corporate America
Positioning, Purple Cow, Hooked, Crossing the Chasm, StoryBrand — the marketing books that rewrote how brands are built and how products get sold.
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Al Ries
Marketing
Marketing Ideas That Escaped Their Books and Built Companies
Hooked, Purple Cow, StoryBrand, Positioning — the marketing concepts that broke out of their books and became the operating logic of real companies.
Public Relations
The Books That Shaped Modern Public Relations
Bernays to Page to Ries. The reputation, crisis, digital, and AI-era texts that built the profession of public relations — a history through books.