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Alphabet — Tagged Articles

Google Posts First Negative Free Cash Flow in 22 Years to Win GEO and AI

Alphabet posted negative free cash flow of $5.9 billion in Q2 2026 — its first negative free cash flow quarter since the 2004 IPO — while raising capex guidance to $205 billion. The coverage called it a spending story, got the financing number wrong, and missed what the quarter actually discloses about where discovery moved.

Ronn Torossian · Jul 25, 2026

AI Visibility

Google: The Chatbox Search Shift

Google processed 8.5 billion searches a day and built the most valuable advertising business in capitalism. Then AI Overviews changed how answers get delivered. The chatbox is the new search box. The reputation work shifted with it.

EPR Editorial Team · Jun 7, 2026

AI Communications

Gemini: Google's Flagship AI Assistant Explained

The EPR Gemini pillar — canonical entity profile, retrieval behavior, Citation Share methodology, and the full cluster of related coverage across the answer-engine era.

EPR Editorial Team · May 27, 2026