Gambling
Marketing RFP Issued by California State Lottery
RFP #R002925 — the largest live state lottery marketing procurement in the US. What the California decision will signal for the broader state lottery AOR cycle.
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AOR — Tagged Articles
Gambling
The 2026 State Lottery AOR Cycle: An Operator's Guide for PR Agencies
State lottery AOR contracts are being rebid against new selection criteria — with AI Communications capability now a wedge issue. The 2026 operator's guide for PR agencies pitching state lottery work.
PR Firms & Communications Agencies
Agency of Record: The Function and the Selection Process
EPR's reference on Agency of Record — what AOR means, the selection process, the scope, the measurement, and the seven procurement criteria that separate compounding AORs from churning ones.
Gambling
State Lottery Marketing Faces a Reset Year
A turnover year for US state lottery marketing — the Illinois Northstar unwind, the Powerball matrix change, and an active AOR cycle across multiple states.