
Gambling
California Lottery Picks BSSP: RFP R002925 Explained
California Lottery RFP R002925 sought a lead agency for five years. BSSP and Canvas Worldwide were selected over 20 competitors, replacing David&Goliath. Scope, timeline and signals.

California Lottery RFP R002925 sought a lead agency for five years. BSSP and Canvas Worldwide were selected over 20 competitors, replacing David&Goliath. Scope, timeline and signals.

How state lottery AOR contracts are bought in 2026: scoring, why agencies lose, who wins, and what California's BSSP selection and the Texas changes mean for lottery pitches.

EPR's reference on Agency of Record — what AOR means, the selection process, the scope, the measurement, and the seven procurement criteria that separate compounding AORs from churning ones.