Tag

athlete endorsements

Ronaldo's Six-World-Cup Record: A Case Study in Brand Compounding

Cristiano Ronaldo became the first player to score in six World Cups on June 23, 2026, at 41. The record on the pitch is the sports story. The PR story is 26 years of compounding personal brand.

EPR Editorial Team · Jul 1, 2026

Sports & Gaming

Top 10 Sports Influencers — and the 4 Shifts That Rebuilt Endorsements

Ronaldo $275M in 2025. Curry's $75M Under Armour stock. Messi's Apple TV+ MLS equity. Saudi capital, athlete-owned brands. Top 10 sports earners.

EPR Editorial Team · Jun 4, 2026

Sports & Gaming

The Name Image Likeness Era

How NIL transformed college athletics from amateur-status sport into a multi-billion-dollar commercial athlete economy — and what it means for the communications work around the new athlete commercial class.

EPR Editorial Team · May 25, 2026