Tag

Augmented Reality

Snapchat Is Now the AR Brand Layer. L'Oréal, Disney, MLB, and Amazon Built It.

Snapchat is the largest augmented-reality brand layer in operation. L'Oréal, Sephora, Estée Lauder, Disney, MLB, Amazon, Toyota. The brand-marketing question on Snapchat is the AR question — everything else is downstream.

EPR Editorial Team · Jan 20, 2024

Technology

Automotive AR Marketing: From the 2021 Volkswagen Amazon-Box Campaign to the 2026 State of Immersive Auto Marketing

The automotive AR marketing arc from the 2021 Volkswagen Taos Amazon-box virtual drive through 2026 — BMW i Visualizer, Audi VR showroom, Toyota VR test drives, the metaverse failures, and why automotive AR has produced the most durable consumer adoption.

EPR Editorial Team · Dec 31, 2021