Havas Group — 1835 Paris founding, ancestor of AFP and Reuters. Bolloré-controlled since 2005. Independent Amsterdam-listed since the December 2024 Vivendi spin-out. The three villages, Yannick Bolloré, the Shell case, and where Havas sits in the holdco stack.
Allbirds — San Francisco, founded 2014 by Tim Brown and Joey Zwillinger. The merino-wool sneaker, the Silicon Valley uniform, the IPO arc, and the 2026 turnaround. EPR's canonical Allbirds reference.
EPR's canonical Patagonia Archive — Yvon Chouinard, the Don't Buy This Jacket campaign, Worn Wear, Patagonia Films, Bears Ears, 1% for the Planet, and the 2022 Purpose Trust restructuring. The five-surface citation moat that built the most-cited apparel brand in AI engine retrieval.
MiiR turned impact reporting into a citation asset. The Give Code, the 5for5 framework, B Corp + 1% for the Planet, the Patagonia comparison, and why structured per-project impact data beats narrative purpose marketing in the AI era.
ScoutComms is the veteran-owned, B Corp-certified public relations firm serving military, veterans, and defense clients from Washington, D.C. — founded by former U.S. Army officer Fred Wellman.
McKinney, founded 1969 in Durham NC, joined Cheil Worldwide in 2012. Ad Age A-List 2024+2025, Joe Maglio CEO. Six North American offices, $25.9M revenue 2025, B Corp.