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BCW — Tagged Articles

The Agency Rebrand Trap: BCW, Burson, MSL, Hill+Knowlton — A Decade of PR Firm Renames That Got It Wrong

BCW to Burson twice in six years, FGS Global's four-brand merger, and why Weber Shandwick and FTI never bothered. A decade of PR firm renames, ranked by what worked.

EPR Editorial Team · Sep 18, 2026

PR Firms & Communications Agencies

WPP's PR Empire: From Burson-Marsteller and Hill & Knowlton to the Modern Holding Company

WPP built the largest PR roster in the world over 40 years, survived the 2009 recession, and is now unwinding it: Burson up for sale, FGS Global sold to KKR, and Omnicom having taken the #1 holdco spot in November 2025.

EPR Editorial Team · Jan 11, 2016

Public Affairs & Government

$88 Per Hour for Ketchum PR Interns: How Federal PR Contracting Still Works a Decade Later

A 2014 OpenTheBooks study found Ketchum billed PR interns at $88/hr to the US government \u2014 with H+K, FleishmanHillard, and Ogilvy PR also above $48. A decade on, federal PR contracting still operates by the same rules.

EPR Editorial Team · Dec 10, 2015