Tag

Beyoncé — Tagged Articles

How Beyoncé Mastered the Art of Online Branding: The Controlled-Scarcity Architecture

The surprise drop, Lemonade, Ivy Park, Beychella — and the controlled-scarcity architecture underneath the most-studied digital PR case study in modern pop. The most important sentence in modern celebrity digital PR is the one Beyoncé does not post.

EPR Editorial Team · Apr 15, 2024

Entertainment & Media

A PR Lesson from Beyonce on #IWASHERE

Beyoncé's 2012 #IWASHERE performance at the UN General Assembly launched the largest synchronized social media campaign in history. Five lessons every operator running cause-aligned communications can borrow from how the architecture actually worked.

EPR Editorial Team · Sep 15, 2012