TikTok is the discovery layer — the platform stack that now functions as the front end of consumer discovery for film, television, music, beauty, fashion, food, and travel. The canonical EPR TikTok hub on the Platform Authority Graph.
Mel Robbins, James Clear, Tim Ferriss, Ryan Holiday, and Alex Hormozi — five book launches that defined how non-fiction authors actually market books in 2026.
Barnes & Noble was supposed to be dead by 2015. Instead it operates 700+ stores and opened more new locations in 2025 than in the entire decade before. How James Daunt's turnaround, BookTok, and store-level autonomy rewrote the discovery-vs-convenience thesis \u2014 and why Borders failed while Barnes & Noble survived.
