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Brand Identity — Tagged Articles

The Cracker Barrel Logo Crisis: An 8-Day PR Case Study

Cracker Barrel's 2025 logo rebrand lasted just eight days due to intense customer backlash. This case study examines the crisis, its communications failures, and the significant operational and reputational damage incurred, including an 8% traffic decline and the termination of the design firm's contract.

EPR Editorial Team · May 22, 2026

Marketing

Brand Persona in 2026: The Named Entity the AI Engines Recognize

A brand persona in 2026 is an entity the AI engines recognize. The Duolingo owl, Geico gecko, Liquid Death voice, Patagonia values, Toyota reliability, American Express premium service — each is a named entity the engines cite and use as a category anchor. Persona is now citation infrastructure.

EPR Editorial Team · Jul 9, 2023

Marketing

Visual Identity and Marketing

For instance, everyone is familiar with the popular white logo on a red background from Coca-Cola.

EPR Editorial Team · Aug 10, 2022