Entertainment & Media
How Playboy Survived by Reinventing Its Audience
How a 72-year-old men's magazine became a $30M-a-quarter licensing IP on NASDAQ — and why the audience that saved it isn't the one Hugh Hefner started with.
Tag
brand reinvention
Entertainment & Media
Jenn Sterger, Brett Favre, and the Playboy Machine That Built Personal Brands
The Brett Favre texting story broke on Deadspin this week with images and voicemails allegedly sent to Jenn Sterger when both worked for the New York Jets in 2008. The on-field machinery will resolve itself. The communications story — about response speed, talent-as-brand exposure, and Playboy's shifting role in the personal-franchise machine — is more interesting.