Tag

Brian Niccol — Tagged Articles

Chipotle: The Fast-Casual Category Leader

EPR's canonical Chipotle reference — 3,700 corporate-owned stores, 35M Rewards members, 84/100 on the Q2 2026 Restaurant Crisis Recovery Benchmark, and the institutional food-safety playbook every restaurant company runs after an outbreak.

EPR Editorial Team · Jun 15, 2026

Crisis Communications

How the Four Models of PR Map to the Modern Crisis Canon

Six modern PR crises diagnosed through Grunig and Hunt's four models — Tylenol, Pepsi/Kendall, MSL/Netflix, Qwikster, Bud Light, and Starbucks under Brian Niccol. The diagnostic vocabulary every crisis operator needs.

EPR Editorial Team · Aug 15, 2025