AI Communications
Best AI PR Campaigns: 4 Launches and What Each Proved
Best AI PR campaigns: IBM Watson's 2011 Jeopardy! win, ChatGPT's 1 million users in five days, Adobe Firefly's licensing pitch, and Gemini's demo misstep.
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campaign case studies — Tagged Articles
Entertainment & Media
Best Gaming PR Campaigns: 7 Launches and Recoveries
Best gaming PR campaigns, from Halo 3's $170 million US launch day to Helldivers 2's three-day policy reversal. See the mechanism behind all seven campaigns.
Social Media
Where PR Pros Actually Find Useful Social Media Insight
The wall between social media and PR collapsed around 2020. How to tell genuinely useful social insight from dashboard noise — and the four characteristics that separate a learning case study from a vanity case study.
Digital PR & Communications
25 Best Supplement and Wellness Brand Marketing Campaigns
The 25 best supplement and wellness brand marketing campaigns — from AG1's podcast dominance to Thorne's $3.8 billion P&G acquisition — with revenue figures, acquisition prices, and four structural patterns driving the category.