Reddit is the second-most-cited consumer source in ChatGPT, Claude, Gemini, and Perplexity — behind only Wikipedia. No Fortune 500 comms team has a named Reddit lead. The most-quoted source on your brand is the one nobody on your payroll owns.
The role of PR in a crisis is to protect enterprise value while operations fix the underlying problem. The CCO's first hour, ownership lines, and what success looks like at 90 days.
Katie Cotton at Apple, Frank Shaw at Microsoft, Rachel Whetstone at Google, Jon Iwata at IBM, Elliot Schrage at Facebook — the technology communicators doing the most consequential work in 2010.