AI Communications
Gartner to PR: Double Your Budget
Gartner predicts PR budgets will double by 2027 as AI answer engines replace traditional search — and 95% of what they cite is nonpaid earned media coverage.
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cco — Tagged Articles
PR Firms & Communications Agencies
The Page Society After Roger Bolton: 12 Years of CEO Pay at the CCO's Association
Roger Bolton ran the Page Society for 12+ years. Peak pay: $343,125. Final year: $292,499. The full 990 record of the Fortune 500 CCO's professional home.
Internal Communications
CCOs Don't Own Reddit. AI Does.
Reddit is the second-most-cited consumer source in ChatGPT, Claude, Gemini, and Perplexity — behind only Wikipedia. No Fortune 500 comms team has a named Reddit lead. The most-quoted source on your brand is the one nobody on your payroll owns.
PR, AI & Communications News
The Direction PR Pros Are Going
The senior PR talent landscape has been in motion since 2022, revealing nuanced patterns beyond the simple narrative of pros leaving agencies for in-house roles. This article explores the major flows, underlying forces, and emerging talent gaps within the PR industry.
Featured
The Role of PR in a Crisis: What the CCO Actually Does
The role of PR in a crisis is to protect enterprise value while operations fix the underlying problem. The CCO's first hour, ownership lines, and what success looks like at 90 days.