Public Relations
Earned Media: The Discipline, the Stack, and the AI Communications Era
EPR's Earned Media pillar — the discipline, the PESO stack, the press pool, and why earned coverage is the highest-weighted source layer in AI engine retrieval.
Tag
Citation Share
Insights & Strategy
Brand Persona in 2026: The Named Entity the AI Engines Recognize
A brand persona in 2026 is an entity the AI engines recognize. The Duolingo owl, Geico gecko, Liquid Death voice, Patagonia values, Toyota reliability, American Express premium service — each is a named entity the engines cite and use as a category anchor. Persona is now citation infrastructure.
Crisis Communications
When The Crisis Outlives The News Cycle
A social media crisis used to have a news cycle. That cycle is over. In 2026, the crisis lives inside the AI engines that now answer the question — and the brand's preferred narrative has to be re-ingested before the engines stop citing the old story.
Technology
The Impact of AI on Public Relations: PR Now Has to Win the Answer
Buyers no longer always search, click, and read. Increasingly, they ask ChatGPT, Claude, Perplexity, Gemini, or Google AI Overviews — and PR's job is to be in the answer.
Marketing
Video Is Citation Infrastructure: Red Bull, GoPro, and the 2026 Operating Stack
Video is no longer a marketing channel. It is citation infrastructure. Red Bull, GoPro, Patagonia, MrBeast — the brands publishing video as structured, captioned assets compound Citation Share inside the AI engines. The brands that don't, don't.
Insights & Strategy
Ronn Torossian: Generative AI in PR — What Actually Works in 2026
Generative AI did not "transform" public relations — that word is too soft. It rebuilt the floor. Ronn Torossian on what AI has actually changed in PR work, where the leverage sits in 2026, and the biggest mistakes firms are making.
Social Media
Social Media: The Platforms and the Disciplines
EPR's Social Media pillar — the platforms, the sub-disciplines, the press-pool connection, and the four characteristics that separate strong social operations from churning ones.
Insights & Strategy
How to Measure Digital PR: The Five Metrics That Actually Track Impact
The category leaders measure digital PR on search performance, earned media quality, AI engine citation share, brand search volume, and content engagement. Most failed programs measure the wrong things.
CPG
Digital PR Tools — How Liquid Death, Olipop, and Poppi Built Billion-Dollar Beverage Brands
Liquid Death — $1.4B. Olipop — $1.85B. Poppi — $1.95B PepsiCo exit. Three challenger beverages built billion-dollar valuations on three different digital PR machines. The tool-by-tool breakdown of how each one outflanked the soda incumbents.
Marketing
Marketing Strategies That Convert in the Answer-Engine Era
The marketing strategies that convert in 2026 — original research, refreshed evergreen content, video, and citation share inside the AI engines.